The whole Madame X concept/imagery could have been done way better, remember this excitement when she posted cutting the apple and we thought it has a secret meaning?
And the idea of each song representing different persona, different videos for each etc....
In the end we got all unconnected weird personas in the trailer and in the Medellin video with super dark "Gang Bang-ish" intro and then "Spanish Lesson" kind of song.
How the dancing, wedding and horse riding is connected to this amazing chilly intro? "I will never be what society expects me to be. I have seen too much. I cannot turn back. I've been kidnapped, tortured, humiliated and abused. And yet I still have hope, I still believe in the goodness of humans. Thank God for nature, for the angels that surround me. For the spirit of my mother, who has always protected me. From now on, I am Madame X, and Madame X loves to dance - because you can't hit a moving target."
And then we got "I took a pill and had a dream" summer vibe. I love the album and I like the song but it's so weird and I don't get it.
Also just imagine all different deluxe versions cassette CD vinyl box for each persona - it would definitely boost sales, collectors and fans would buy tons of this.
And to see that Gaga was just selling signed bundles with 3 cassettes, vinyl and CD = so overall 5 sales per order... But hey, you get Gaga's "autograph" which in the end was just "LG" in the best case.