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World Cup. How long will the World Cup final halftime show last — and why Spain vs. Argentina will be stopped longer than usual
World Cup. The World Cup champions will receive championship rings for the first time in history
This Sunday, July 19, the grand final of the 2026 FIFA World Cup will take place, a match between Spain and Argentina to determine whether the Albiceleste will claim their second title or if La Roja will add their second star to their history.
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This final will be historic both on and off the field, as there will be a halftime show featuring Shakira, Madonna, BTS, and Justin Bieber, in what promises to be an intergenerational spectacle that will add even more color to this match that will captivate the world for two hours or more.
This has sparked curiosity about how much these artists are paid to participate in the 2026 World Cup halftime show, given that FIFA has earned significant profits during this tournament, in addition to the attractive prizes awarded to the World Cup winners.
How much will the artists earn for the 2026 World Cup halftime show?
According to information obtained by MARCA, the artists performing at the 2026 World Cup halftime show don't receive a fixed payment. This show operates similarly to the Super Bowl halftime show, where the organizers cover the production and logistics costs.
The "real" payment that Shakira, Madonna, BTS, and Justin Bieber will receive is global exposure, which will allow them to increase their earnings from sales, streaming, and other revenue streams. They also receive a small stipend during rehearsals for the show.
It's worth noting that in previous World Cup ceremonies, artists have agreed to participate without a traditional payment. In return, musicians see record-breaking growth on their digital platforms in the weeks following the event