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1 minute ago, iamme said:

http://www.feature.fm/blog/httpwww-feature-fmblogcontentimages201502surprise-gif/

17.3 million streams in the US in three days

Drake's surprise album has set records on Spotify.

Spotify announced on Tuesday, Feb. 17 that the rapper's new album, "If You're Reading This It's Too Late," released on Friday, Feb. 13, set the record for most streams from an album in its debut week in the U.S.

 

828,773 album sales in three days

Beyoncé surprised her fans with a self titled album released in December, 2013. Each song on the album was accompanied by a short film video. The album, Beyoncé, broke reocrds of its own on iTunes.

 

Surprise!

The surprise album has shown that it can be a wildly successful strategy for the superstars. It's very likely that we'll be seeing more surprise albums in the future.

As a developing artist, you might feel like every one of your albums is a surprise album, except you're not setting records. Although you may not have the superstar following to break records with a surprise album, you can still take some lessons away by looking at the some of the benefits and reasons why a surprise album works. Here are three main points:

1. No waiting = Immediate gratification

No one likes to wait and everyone wants immediate rewards. The surprise album gives the audience immediate gratification and actually causes more excitement upon release than the anticipaition of an album with a future release date. When fans are surprised suddenly and unexpectadly, it creates more of a sense of urgency for them.

2. No pre promotion budget

This is a big benefit for artists that are working with minimal budgets. You don't have to spend a dime on promotion until the music is actually available. No lengthy marketing or PR to build up hype around the album. You can start promoting once the album is out there.

3. People will forget your release date

Don't promote until your music can be accessed immediately. If you start telling people about a future release date for your album, they might see the promotion, think "that's cool," and then forget about it by the time it's actually released. If you wait until the music is available to start promoting, then once fans hear about it, it means they can immediately start listening to your music. There's no lead time for them to forget about the album in the first place. It's tough enough to reach your target market with announcements so you might as well wait to reach them until they can listen to your album.

What other lessons can be learned from the successes of surprise album releases? Let us

 

 

she will not score impressive figures with Spotify/ Tidal/ Apple Music and she doesn't expect to. Her age is her enemy and we can only hope the album does slightly better than RH in terms of sales. Surprise release will not do anything for her.

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From a commercial standpoint I think it's better if she doesn't tease the album too much. That approach would have worked in the past, but now I'm not so sure. News travels so fast now that if she announces a single with Maluma too soon, the hype will fade before the song is even out. She needs to save the hype for around the time she's planning on releasing it.

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i don't think a surprise release will work with her. It's not like people are going crazy waiting for her new material. The only thing that matters and does the whole work is a good fresh song. If people likes whatever she drops, they will give a listen to the rest. There's no a magic formula there unless you too popular.

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The way she been teasing us is so annoying, all start almost one year and half. She should be silent about it or just start with the tease few months ago.

 If the album dont live to the fans expectations it will feel so anticlimatic.

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I appreciate a lot of surprise album releases, but I would prefer a surprise first single premiere along with its music video (maybe with an official conceptual-teaser campaign before) rather than the whole album dropping out of nowhere. 

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17 minutes ago, Luard said:

The way she been teasing us is so annoying, all start almost one year and half. She should be silent about it or just start with the tease few months ago.

 If the album dont live to the fans expectations it will feel so anticlimatic.

i pray its not a case of " we waited four years for this " ...i have faith though - shes worked really hard on this album ...

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20 minutes ago, caba1 said:

i don't think a surprise release will work with her. It's not like people are going crazy waiting for her new material. The only thing that matters and does the whole work is a good fresh song. If people likes whatever she drops, they will give a listen to the rest. There's no a magic formula there unless you too popular.

i actually think tickets for tour will go on sale during eurovision with the album released that week ...single or singles released a week before eurovision

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^That would be the smartest decision, but Guy O would be that smart?

4 minutes ago, trickyricky said:

i actually think tickets for tour will go on sale during eurovision with the album released that week ...single or singles released a week before eurovision

 

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I think she needs to have at the very least the first single and video out at the same time. Or within a day of each other.

People's attention spans are terrible these days.

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2 minutes ago, stijn said:

Is she smoking a joint or a cigarette?

Weed is legal in Portugal 🇵🇹 

Quiero vivir en Portugal ya then ! xD wanna move to Portu for a bit then ❤️🍃 YA ! 

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28 minutes ago, p4_trulo said:

Quiero vivir en Portugal ya then ! xD wanna move to Portu for a bit then ❤️🍃 YA ! 

Weed is legal in California. #justsaying u don’t need to move.

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1 hour ago, spotlight said:

Weed is legal in California. #justsaying u don’t need to move.

Yeah but Portugal is  way more   cheap in rent that  Ca xD and next to Spain which is quite expensive to live too  . Portugal is a secret economic spot to live in Europe  cuz u have a lot of privileges , culture , freedom  of speech and et al . and way cheaper than the rest of the countries of Europe;   probably forgot that weed is legal in CA too cuz i just smoked a legal joint lol xD muack 🙂. and i said to move there just for a bit , if only i were more rich to go back and forth  like M is able to do between the two continents 

 

Edited by p4_trulo
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5 minutes ago, p4_trulo said:

Yeah but Portugal is more way  cheap in rent that  Ca xD and next to Spain wich is quite expensive to leavetoo  . Portugal is a secret economic spot to live in Europe  cuz u have a lot of privileges , culture , freedom  of speech and et al . and way cheaper thant the rest of the countries of Europe;   probably forgot that weed is legal in CA too cuz i just smoked a legal joint lol xD muack 🙂. and i said to move there just for a bit , if only i were more rich to go back and forward like M is able to do between the two continents 

 

:kiss2::kiss2::kiss2::kiss2::kiss2:

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I wouldn’t mind if she released the song and video at the same time. No more of this hearing the song and getting the video 3 weeks later after the buzz has died down. But whatever she chooses to do I’ll be happy with. 

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