Apples388 Posted January 2, 2014 Share Posted January 2, 2014 360 deal yada yada.. however.. can I just point out that I'm sure most of you have noticed that all of her branded products are actually references to her work (rather than cheesy crap like "Curious" or whatever.) Do you like this? Or do you feel that it somewhat cheapens or lessens the impact of her artistic repertoire? Or perhaps all these references will be good in immortalising her legacy or introducing new people to her work? "Oh I didn't know that the Madonna gym I go to is named after one of her [flop] albums, let me go and download it off iTunes" Material Girl (clothes) Hard Candy (gyms) Truth or Dare (perfume) MDNA (skin) [this is to be confirmed] And obviously on another note the Ray of Light Foundation is her charitable foundation. Link to comment Share on other sites More sharing options...
celloiof Posted January 2, 2014 Share Posted January 2, 2014 It's easier to create and makes the public correlat the product to Madonna. Marketing, it's all that it is. Link to comment Share on other sites More sharing options...
Elysium Posted January 2, 2014 Share Posted January 2, 2014 I think your post would be more interesting if you asked us about our thoughts on what the Madonna brand actually IS or MEANS. Link to comment Share on other sites More sharing options...
Apples388 Posted January 2, 2014 Author Share Posted January 2, 2014 I think your post would be more interesting if you asked us about our thoughts on what the Madonna brand actually IS or MEANS. Go on then! Tell me. Link to comment Share on other sites More sharing options...
Apples388 Posted January 2, 2014 Author Share Posted January 2, 2014 It's easier to create and makes the public correlat the product to Madonna. Marketing, it's all that it is. It's easy but it sure ain't creative. Link to comment Share on other sites More sharing options...
Elysium Posted January 2, 2014 Share Posted January 2, 2014 Go on then! Tell me. Hmmm....what defines the Madonna brand? I can only explain in key words... Love Sex Passion Beauty Style Strength Power Energy/Vigour Fluidity Controversy Reinvention Transformation Drama Classic History Youth Italian American Transnational Femininity/Femaleness Dance Music Film I'm sure others can provide better definitions or connotations of the Madonna brand... Link to comment Share on other sites More sharing options...
Nightshade Posted January 2, 2014 Share Posted January 2, 2014 Excellent topic for discussion. I was just reading the thread about the Hard Candy fitness gym in Toronto opening and I couldn't help but think, "Why oh why are her non-musical commercial ventures named after her more creative output?" Personally, I do not like it. I do not like being reminded of a gym chain when I listen to an album that I thought was pretty decent. However, from a purely business perspective, it does make sense. Madonna is already associated with these names (Hard Candy, Material Girl, Truth or Dare) so you don't really need to educate the public or create brand-awareness to remind people that she is associated with this perfume, or that gym, or this clothing line. Therein lies the essence of using her name as a brand and creating a tie between her musical catalog (which is hugely iconic) and her side projects. I do think that it would be more interesting though if they'd created entirely new names or identities for these products. At least she's not attaching her name to a bucket of hot wings at KFC. The "Burning Up For Your Love" BBQ Bucket, only $5.99! Link to comment Share on other sites More sharing options...
Stephen Posted January 2, 2014 Share Posted January 2, 2014 The burning up for your love BBQ bucket sounds fucking amazing to me wench Link to comment Share on other sites More sharing options...
XXL Posted January 2, 2014 Share Posted January 2, 2014 360 deal yada yada.. however.. can I just point out that I'm sure most of you have noticed that all of her branded products are actually references to her work (rather than cheesy crap like "Curious" or whatever.) Do you like this? Or do you feel that it somewhat cheapens or lessens the impact of her artistic repertoire? Or perhaps all these references will be good in immortalising her legacy or introducing new people to her work? "Oh I didn't know that the Madonna gym I go to is named after one of her [flop] albums, let me go and download it off iTunes" Very well-spotted Suede, yes she's very smart But I don't think HC was a flop album, she was 50 when she released it and it still was the 15th best-selling record of the year Link to comment Share on other sites More sharing options...
XXL Posted January 2, 2014 Share Posted January 2, 2014 However, from a purely business perspective, it does make sense. Madonna is already associated with these names (Hard Candy, Material Girl, Truth or Dare) so you don't really need to educate the public or create brand-awareness to remind people that she is associated with this perfume, or that gym, or this clothing line. Therein lies the essence of using her name as a brand and creating a tie between her musical catalog (which is hugely iconic) and her side projects. This Link to comment Share on other sites More sharing options...
Guest Not4Pussies Posted January 2, 2014 Share Posted January 2, 2014 what is this MDNA skin thing? Link to comment Share on other sites More sharing options...
Starman Posted January 2, 2014 Share Posted January 2, 2014 For me the worst of all is the Truth or dare perfumes , the packages are cheap looking and plastic , its selling at wallmart... Link to comment Share on other sites More sharing options...
Raf Posted January 2, 2014 Share Posted January 2, 2014 What about her condoms? Link to comment Share on other sites More sharing options...
neutrocks Posted January 2, 2014 Share Posted January 2, 2014 What about her condoms? I don't believe this is really officially something she endorsed, but since they used her name and image, she must be getting paid for it. As for the original question, I think it's fine she uses names of her songs/movies/album titles for her brand products. It's easier associated since everyone knows many of these names such as "Material Girl" which is probable the tag name most associated to Madonna the most. I'm a bit surprised she actually used that name because she was quite apprehensive about the song as her career went on, and hated performing it. Truth or Dare was a perfect name for her perfume. I'm surprised it wasn't taken before her. Link to comment Share on other sites More sharing options...
Rugbyguy Posted January 3, 2014 Share Posted January 3, 2014 I think it's a very savvy decision to brand her products using names from her songs, films and albums. It's great cross marketing and very smart and i like that it isn't random like other celebrity endorsements. Link to comment Share on other sites More sharing options...
ryan Posted January 3, 2014 Share Posted January 3, 2014 I don't mind. In fact, I kinda like it. I always imagined her naming a perfume off a scent. Especially during the COADf times when the rumor of doing a perfume was very strong. "Forbidden Love" or "Future Lovers" would have been neat titles. Link to comment Share on other sites More sharing options...
tuckeye Posted January 3, 2014 Share Posted January 3, 2014 omg i never even noticed her self reference! haha so cool Link to comment Share on other sites More sharing options...
Paparazzo Posted January 3, 2014 Share Posted January 3, 2014 I don't mind. In fact, I kinda like it. I always imagined her naming a perfume off a scent. Especially during the COADf times when the rumor of doing a perfume was very strong. "Forbidden Love" or "Future Lovers" would have been neat titles. I hope Future Lovers smells citrus-y. Link to comment Share on other sites More sharing options...
gemini1313 Posted January 3, 2014 Share Posted January 3, 2014 haha. I was just going to mention her condoms anda then I saw the post. hahahaaah hey you don't be silly, put a rubber on your willy. Link to comment Share on other sites More sharing options...
Guest Posted January 3, 2014 Share Posted January 3, 2014 Umm Madonna has been lending songs and stuff since Pepsi. A girl has to pay the rent as she says. Madonna has never had a purist vision of music. Link to comment Share on other sites More sharing options...
Nightshade Posted January 3, 2014 Share Posted January 3, 2014 Umm Madonna has been lending songs and stuff since Pepsi. A girl has to pay the rent as she says. Madonna has never had a purist vision of music. She has always merged art and commerce, we know that. Pepsi did not create a new formula and call it "Pepsi Prayer". I think that is the point of this thread. Link to comment Share on other sites More sharing options...
Guest Posted January 3, 2014 Share Posted January 3, 2014 2014 brings us her new line of laxatives: The Beast Within Link to comment Share on other sites More sharing options...
Camacho Posted January 3, 2014 Share Posted January 3, 2014 For me the worst of all is the Truth or dare perfumes , the packages are cheap looking and plastic , its selling at wallmart... What's wrong with Wal-Mart? Link to comment Share on other sites More sharing options...
Pabl0114 Posted January 3, 2014 Share Posted January 3, 2014 I do think that it would be more interesting though if they'd created entirely new names or identities for these products. At least she's not attaching her name to a bucket of hot wings at KFC. The "Burning Up For Your Love" BBQ Bucket, only $5.99! KFC is Mimi's demographic. New "Honey" BBQ wings! "You can have them when you want them!" Link to comment Share on other sites More sharing options...
wash Posted January 3, 2014 Share Posted January 3, 2014 Miles Away travel agency Die Another Day funeral home Give it 2 me pawnbroker Ray of Light sunblock Link to comment Share on other sites More sharing options...
Guest Posted January 3, 2014 Share Posted January 3, 2014 Where Life Begins Bistro Hung Up Sex Toys Rain Car Wash Link to comment Share on other sites More sharing options...
Paparazzo Posted January 3, 2014 Share Posted January 3, 2014 Drowned World Water Parks Link to comment Share on other sites More sharing options...
horn Posted January 3, 2014 Share Posted January 3, 2014 Easy Ride Dildo Link to comment Share on other sites More sharing options...
Guest Xanthium Posted January 3, 2014 Share Posted January 3, 2014 I like how she references her work. So what's with this supposed MDNA skin care line?! Link to comment Share on other sites More sharing options...
Guest Posted January 5, 2014 Share Posted January 5, 2014 Drowned World Water Parks omg lol Link to comment Share on other sites More sharing options...
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