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vertigokane

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Posts posted by vertigokane

  1. Just now, CalinB said:

    Love the strategy... worm up your streaming services presents and dust off YouTube site. 🙂  Now that she has increased her numbers on Spotify and YouTube, and intrigue the masses on Instagram, everyone is ready for Crave!!!!

    Agreed. Not to gripe, but I’m pretty mad at her team for not actively maintaining/building her social media presence during the non-album years. They’re doing great now, but they really did her a disservice in the past. 

  2. 5 minutes ago, gugarko said:

    Does it mean Crave will have a US radio add?? 

    Hopefully. I’d rather have streaming success, which really can’t be “bought” like a radio push could. It’s almost pointless for a song to chart in a nonorganic way if the song immediately drops off the chart after the push ends, because it doesn’t make a cultural impact. One thing that this era is revealing is how truly ageist the pop music “system” really is—I feel like we’re regressing in our approach to age. 

  3. To that end, “Crave” with Swae Lee will become the de facto pop radio single upon its release, with an official music video to soon follow. Meanwhile, “Medellín” -- which received a global television launch across Viacom networks in April -- will continue being pushed in Latin markets. The decision to lead with “Medellín” instead of “Crave” came down to the belief that it was “the signature track to the body of work, and the right place to start telling the story,” says Thompson.

    https://www.billboard.com/articles/columns/pop/8509948/madonna-madame-x-album-campaign-rollout

  4. Inside Madonna's Ambitious 'Madame X' Album Campaign: Augmented Reality, Multiple Singles, Tour Prep and TikTok

    Less than an hour after she delivered one of the most imaginative awards show performances in a career full of them, Madonna stood backstage in an eye patch at the Billboard Music Awards, explaining how the seeds of her forthcoming album, Madame X, were planted more than three decades ago.

    “[Madame X] was a name given to me when I was 19 and I first moved to New York, by a woman who I looked up to and admired,” Madonna told Billboard's Senior Director of Charts Keith Caulfield. The woman she was referring to was modern dance genius Martha Graham, who influenced Madonna’s choreography as a mentor, prior to her death in 1991. “And she gave me that name because she said she couldn’t recognize all my different personas, because I kept changing the way I looked.

    “And that was in the beginning of my career, when I didn’t think about who I should be or what I should be -- I was experimenting,” Madonna continued. “And so I felt like I had come full circle, and gave the record that name, because I’m in the same frame of mind.”

    If the title of Madame X, Madonna’s fourteenth studio album due out June 14, reflects the complex, multifaceted nature of her pop aesthetic, so will the way in which the full-length is unfurled. There’s already been “Medellín,” the mid-tempo, multi-lingual Latin pop confection alongside Colombian heartthrob Maluma released last month, as well as its opulent, cinematic music video for the track, which clocks in at nearly seven minutes.

    Then there was the pair’s Billboard Music Awards showcase of the song, which combined live dancers and light BDSM play with augmented reality technology, which allowed multiple avatars of Madonna to seemingly grace the stage on the ceremony’s telecast. Madonna says that she came up with the concept for the eye-popping set piece “many, many months ago,” and required weeks of rehearsals to properly configure her AR personas for the green screen.

    Yet as ambitious as the visual presentations of “Medellín” have been, the song represents just the first piece of the multi-track pre-album rollout that Madonna has planned over the next six weeks. The Maluma collaboration has already been followed by “I Rise,” the theatrical solo song that closes out the Madame X track list and was unveiled on Friday (May 3). The inspirational track features a sample of speech made by Marjory Stoneman Douglas High School school shooting survivor Emma González

    Next up is “Crave,” the combustible team-up with Swae Lee, on May 10; the Rae Sremmurd rapper is currently riding a hot streak as a featured artist thanks to his appearance on French Montana’s “Unforgettable,” Travis Scott’s “Sicko Mode” and Ellie Goulding and Diplo's “Close to Me.” After “Crave” comes “Future,” a Quavo collaboration that was also produced by Diplo, on May 17, and finally June 7 will bring “Dark Ballet,” one of the more multi-dimensional songs on the new album, according to President of Maverick Music Greg Thompson.

    “[The album] is a journey, and there are a lot of chapters,” Thompson explains of the decision to slowly trickle out five tracks ahead of the release, a deviation from Madonna’s previous rollouts. Her last album, 2015’s Rebel Heart, suffered leaks months ahead of release, resulting in six songs being rushed out early for an iTunes pre-order. “In a world where we’re more song-driven than we’ve been in a long time as an industry, it became a real question and a challenge: How do we make sure that people really understand this album by the time it comes out, but still have songs that can be hit singles in certain areas?”

    To that end, “Crave” with Swae Lee will become the de facto pop radio single upon its release, with an official music video to soon follow. Meanwhile, “Medellín” -- which received a global television launch across Viacom networks in April -- will continue being pushed in Latin markets. The decision to lead with “Medellín” instead of “Crave” came down to the belief that it was “the signature track to the body of work, and the right place to start telling the story,” says Thompson. He adds, “I think we have a good shot to get a top five club record with some [‘Medellín’] remixes, and get that song into people’s spaces that they might not anticipate.” (Madonna has notched a record 57 top five-charting hits on Billboard’s Dance Club Songs chart.)

    https://www.billboard.com/articles/columns/pop/8509948/madonna-madame-x-album-campaign-rollout

     

     

  5. Just now, robster said:

    Taylor Swift is the epitome of vanilla! Zero risks, zero authenticity, zero anything!

    Oh and this "Poppy" that was on the red carpet just now with that helium voice and ... "I'm from the internet" answer... seriously?! WTF is up with pop artists these days...

    If Taylor swift was an object she’d be a vanilla scented Yankee candle. 

    4EB69712-D7EA-4143-8B76-8DB2D31BF27D.jpeg

  6. 4 minutes ago, Nonoka said:

    Okay here is a total freaky-ish post though but since M is talking about butterflies in her last post...has anyone else gotten super nervous before the RH era performances? Lol I don't know why, but I was a nervous wreck in the hours leading up to the Grammys and Brits performances :sneaky: I have no idea why -  there were some previous events where I felt similarly (Live Earth, Super Bowl), but during the RH era it was on a whole other level. Hope I'll be more calm this time around :laugh:

    I’m not concerned about her personally, I’m more concerned that Maluma, not being as skilled a dancer, will mess up with something involving her. 

  7. 32 minutes ago, Kurt420 said:

    YES!! I've ALWAYS stood by Hard Candy and I can honestly say, its sounds just as good (if not better) now than it did then. All of the accusations of it being a Nelly/Justin ripoff are ONLY based on the people that worked on the album. Hard Candy has always been a MADONNA album through and through!! 

    I said then and I say it now, any "negative" connotation associated with that album is BECAUSE of Madonna's own diehard fans. Buzz starts with us and those bias "COADF fans" that will ONLY accept a "disco banger" from her are the ones that put a stink cloud over that era. 

    Amen. I love COADF too, but I don’t expect her to try to replicate it, nor should she. Part of it’s appeal is that it fit into a specific place and time, as does the “one-two-cha-cha-cha” now. 

  8. 18 minutes ago, Kurt420 said:

    I hate how her past work gets criticized when new shit comes along. GI2M was and is sublime!! People like to come down on Interscope (rightfully so) BUT WB actually dropped the ball big time with GI2M......as they did with MANY of her singles up until this point and through Miles Away. Easy to look back with rose-tinted glasses but her chart domination was already slowing down even with the last pair of Confessions singles (in the US it can be traced back to AL singles).....yes, I know they went top 10 in some countries but in no way do they rival other 3rd or 4th singles chart performances from previous albums. 

    Regarding the Quavo and Swae tracks on Madame X, I wouldn't anticipate any major numbers or chart positions with those. Perhaps a little more than her solo songs will get because I'm sure even those acts have the sets of diehards that will get ANYTHING they're involved with but I don't think the GP will flock to the songs just because of their involvement.....nor do I think that's the intent. 

    GI2M is one of my all time favorite M songs, and Hard Candy is one of my favorite albums. It has aged very well. 

  9. 15 minutes ago, Kurt420 said:

    Very true. It's so frustrating to see Madonna continuously take the hits for EVERYTHING.....only to have the next generation of performers come along virtually unscathed. Look at JLo.....I know she doesn't have huge commercial success these days, but anytime she performs live and just the overall GP perception of her is that of someone who has survived the business and is fabulous "for her age".......and she SHOULD be perceived in that way because she has worked her ass off! Yes, Madonna had MASSIVE success in her late 40's but there was ALWAYS that underlying whiff of "she needs to put it away" and I just don't get that with the JLo's and Mariah's etc that are now at that age. I suppose that's not a bad thing at all but it's just so unfair and incredibly frustrating as a Madonna fan to see her get shit on for literally everything she does.

    Anyways, sorry to veer the thread into this more negative territory but it's on my mind. Moving along though....today is video premiere and the fuckers won't have a choice but to recognize the evidence of her brilliance! 🙂 

    No, it’s super irritating that Madonna basically has to carry the load by herself, only to have future artists reap the benefits without crediting her. I’m especially miffed at our current pop stars who credit Madonna as a big inspiration (Ariana, Katy, Beyoncé, Pink, etc), yet are completely silent in the face of the rampant ageism that is thrown at her. 

  10. 8 minutes ago, Kurt420 said:

    This song has so many GREAT reviews.....how is it that the only one the GP and non-fans are responding to is the one by he who need not be named?? I will never understand this need people have to see her fail.....it's been there since the beginning but it's tougher to deal with these days since it feels like we REALLY are the only ones that support her (basically) unconditionally. Even going to other Madonna fan sites is disheartening because they sway whichever way the wind blows really. 

    I don't really do social media, except for IG but for those that see people referencing the article the fat bastard wrote, please push back noting his CLEAR misogyny, bias and the fact that he's Weinstein's little butt-buddy. Basically, turn the mirror around on that worthless son of a bitch. 

    People are intimidated by the fact that Madonna is continuing to chart new territory—in this case, simply existing as a pop star who at the age of 60 refuses to be a “greatest hits” act. There’s no archetype for what she’s doing, and it doesn’t sit well with those who want the status quo. 

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