TOUR2008
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Madonna on why she chose to speak out about bullying...
Ellen: I appreciate that you wanted to speak to this cause here because it is a very important cause to me and I understand for you. So speak to us.
Madonna: Well, I just feel it would be incredible remiss of me to not say something. I'm incredibly disturbed and saddened by the overwhelming number of teen suicides that have been reported lately because of bullying. Suicide in general is disturbing. Teenagers committing suicide is extremely disturbing but to hear that teenagers are taking their lives because they are being bullied in schools and dormitories, what have you, is kind of unfathomable. I know a number of people have spoken out about it but I feel like I need to say something. The gay community has been incredibly supportive of me. I wouldn't have a career if it weren't for the gay community...I have a teenage daughter and I have ongoing discussions with her about this topic so I feel like I need to say a few words...
Madonna on being bullied as a kid...
Ellen: Were you bullied as a kid? Did you feel different than other people when you were younger?
Madonna: Yes, that's an understatement. I still feel different. I can totally relate to the idea of feeling isolated and alienated. I was incredibly lonely as a child, as a teenager. I have to say I never felt like I fit in in school. I wasn't a jock. I wasn't an intellectual. There was no group that I felt a part of. I just felt like a weirdo...It wasn't until my ballet teacher who was also gay took me under his wing and introduced me to a community of artists of other unique individuals who told me it was good and okay to be different and brought me to my first gay disco and ironically made me feel I was part of the world and it was okay to be different.
Madonna on how she talks to her kids about bullying...
Ellen: What do you say to your children, Madonna? You said you started having these conversations when you talk about bullying. What do you say?
Madonna:..We talk a lot about the importance of not judging people who are different. Not judging people who don't fit into our expected view of what's cool and what isn't. Think about it across the board. The concept that we are torturing teenagers because they are gay. It's kind of like I said earlier. It's unfathomable. It's like lynching black people or Hitler exterminating Jews. Sorry if I'm going on a rampage right now but this is America. The land of the free and the home of the brave....
Madonna on a solution to bullying...and when she will be back in the recording studio...
Madonna: I think it would be interesting for everybody to try one simple experiment. If you want to talk about solutions or how can we solve this problem? Try to get through the day each and everyone of us...without gossiping about somebody. Without gossiping about anybody. And not only that. Not even listening to gossip. Walking away from it. Can you imagine what your day would be like? How much more free time you'd have? I also feel like you'd feel about better about yourself...
Ellen: I think it's a good challenge. Just thinking that there is somebody on the other end of that....Madonna, I think you're an amazing woman and before I let you go, when are we going to hear another album? We're waiting for another album.
Madonna: Ellen, never let me go.
Ellen: I know you are finishing up a film right now...
Madonna: I'm editing it (her film) and as soon as I'm done. I've got to get my butt in the studio and make some more music.
Ellen: We can't wait.
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It's Day 2 of Ellen's Game Week! The competition is getting tougher, the prizes are getting bigger and the games are more hilarious than ever! You still have an opportunity to win from home, so don't miss out -- you could win a brand new Buick Regal!
She's the biggest-selling female artist of all time, and she only needs to go by one name -- MADONNA -- is talking to Ellen today! She'll tell Ellen what she's been up to, and she has some important things she'd like to share with everyone.
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Madonna Surprises at Fashion Delivers Gala
Madonna Surprises at Fashion Delivers Gala
by Jean E. Palmieri with contributions from Vicki M. Young
Posted Friday November 5, 2010
From WWD Issue 11/05/2010
Neil Cole and Madonna
Neil Cole made jaws drop throughout the Grand Ballroom of the Waldorf-Astoria when Madonna stepped out from behind a velvet curtain to present him with an award at the Fashion Delivers gala Wednesday night.
The megastar, whose appearance was kept secret from most of the 1,000 guests, made quite an impact in her thigh-high perforated Stella McCartney boots and glittery silver tunic dress. With guests racing to snap photos with their iPhones, Madonna took to the mic to credit Cole, the chairman and chief executive of Iconix Brand Group, Inc., for his charitable endeavors.
“I’ve only recently started working with Neil,” Madonna said, calling him her “new partner in the fashion world, but I already know that he’s a man that makes things happen.” She cited his “work ethic,” which she called “astounding, but his heart is in the world of philanthropy.” Nine years ago, she related, Cole founded Candie’s Foundation to combat teen pregnancy. And since the two started working together on a joint venture for the production of Madonna’s apparel, footwear and other products, he has thrown his support to her charity, Raising Malawi. With Cole’s help, she said, that organization will now be able to finish building a girls’ academy in the African country.
Cole pointed to Madonna’s philanthropic side during his acceptance speech, saying her celebrity status tends to overshadow the work she does for others.
Turning to Fashion Delivers, he said it took him three years to decide to accept the group’s request to be an honoree because he knew he’d have to ask his apparel and retail partners for money. But when he found out that the group had arranged to ship nearly $40 million in new apparel and home products to Haiti, he agreed.
While Madonna may have been the biggest surprise, the Fashion Delivers event drew other high-wattage names including Tommy Hilfiger, Kenneth Cole (Neil’s brother), Molly Sims and retail chiefs Terry Lundgren of Macy’s Inc. and Myron E. “Mike” Ullman 3rd of J.C. Penney Co. Inc.
Ullman, who is preparing for the all-important holiday season, said: “We planned inventory based on what we think sales are going to be. They were good for back-to-school and Father’s Day. I think we’ll have a good holiday. Customers are more aspirational this year. Last year was more about basics. I feel good about our gift-giving assortment this year. The economy is slowly turning around.”
In addition to Cole, the evening also honored Hilfiger and Liz Sweney, co-chief merchant of Penney’s, with the Fashion Has a Heart Award for their charitable activities. Ullman singled out Sweney’s work with the United Way, the J.C. Penney Afterschool program, the Children’s Hospital in Texas and an abused women’s shelter as a “fitting” reason for her to be honored. Sweney said that while “change is the very essence of fashion, there’s one thing that doesn’t change — bringing health and hope to those who need it most.”
In presenting the award to Hilfiger, Lundgren related that their daughters went to school together and Hilfiger never missed a play or sporting event. One day when his daughter was playing a flower in the school play, Lundgren couldn’t get out of a board meeting to see her perform. When she got home, she shook a finger at him, saying: “Mr. Hilfiger was there.” Lundgren laughed that it took her eight years to forgive him.
The friendly ribbing between the two continues to this day. Hilfiger said that when he e-mailed Lundgren before the dinner to tell him he’d be 10 minutes late, Lundgren responded: “It’s tonight?” Hilfger said: “So I’m grateful that you actually showed up.”
The sellout event raised $1.4 million for the organization, which “shattered all previous events,” according to founder Allan Ellinger. Another $170,000 was raised by a lively Text to Pledge campaign, hosted by Sims and former JA Apparel Corp. chief Marty Staff. One guest texted that he’d donate $500 if Sims would pucker up for a kiss. She said if the number was $5,000 she’d kiss the texter on the lips. No dice.
“Unfortunately, no one wanted to kiss me,” Staff said when he got back to his table. “I would have done it for free.”
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http://www.metro.co.uk/tv/845974-kylie-minogues-x-factor-show-could-be-overshadowed-by-madonna-week
Kylie Minogue's X Factor show could be overshadowed by Madonna week
Kylie Minogue’s performance on the X Factor is set to be eclipsed by a rival star.
The 42-year-old is down to perform her single, Get Outta My Way, on Sunday but songs by Madonna will be showcased on Saturday night’s leg of the show.
Each week, show bosses bring in a host of glittering stars to perform on the Sunday night results show. Previous weeks have seen Rihanna, Usher, Bon Jovi and Katy Perry - to name a few - take to the stage and blow judges away.
MORE: Cher Lloyd admits her tears were for dead uncle
But this weekend's theme will involve Kylie joining the show on the week they’re celebrating her rival's music.
A show insider told Metro: ‘It’s all a bit awkward, actually. The contestants will be doing a Madonna and Michael Jackson themed week despite Kylie’s big showing the next night.’
Next week fans can look forward to boyband week as JLS, Westlife and Take That all take to the X Factor stage to perform.
Read more: http://www.metro.co.uk/tv/845974-kylie-minogues-x-factor-show-could-be-overshadowed-by-madonna-week#ixzz14BFdXPuL
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Madonna concert buzz looks a lot like a prayer
November 02, 2010
Madonna performs during her “Sticky & Sweet Tour” at the Wachovia Center (now Wells Fargo Center) in Philadelphia on Nov. 20, 2008. Although she has toured Japan and China, she has yet to perform in Korea. [AP/YONHAP]
The news that Madonna will hold her first concert in Seoul next May made headlines in the Korean media over the weekend.
But some Korean entertainment insiders are doubtful about whether she will really be able to add her name to the list of pop superstars that have come to Korea in recent years - names that include Beyonce, Billy Joel and Stevie Wonder.
On Spot E Korea, which claims to be the Korean branch of the U.S.-based firm On-Spot Enterprises, said on Sunday it has “finalized talks with Madonna to proceed with her concert in Seoul in May,” but that “details related to the concert date, schedule and security policies are still under discussion.”
It added that it had formed a partnership with Korean company Again Don Quixote in early October to prepare for the event.
But industry insiders say that On Spot E Korea’s announcement - which, at six months in advance of the actual dates, is much earlier than most concerts involving major-label pop stars - is a stunt to beat out local competitors, rather than being based on fact.
Koreans fans have waited a long time for a concert by the “Queen of Pop.” She has toured neighboring countries like Japan and China but has yet to come to Korea.
Given the revenue such a concert would bring, concert promoters have long fought to bring her here.
One possibility, according to a source well acquainted with the situation, is that On Spot E Korea has not actually finalized a concert deal but is buying time so that rival bidders will give up.
“The new firm has few funds and not much experience,” the source said. “The only way it could sign her would be to take advantage of the time vacuum to round up investors.”
On Spot E Korea has a history of canceling heavily publicized events. It was scheduled to hold an event called the “On Spot Hip Hop Festival” on Oct. 30, but it was cancelled less than two weeks before the festival. The company promoted the event by advertising the appearance of U.S. hip-hop stars such as T-Pain.
On Oct. 28, the company claimed that actor Kevin Bacon would show up at a press conference in Seoul the following day to announce he would be filming the movie “My Life, My Secret” in Korea. But only 30 minutes before the event was scheduled to begin, the company sent out a notice saying that it could not verify whether Bacon had gotten on a plane to Korea.
On Spot E Korea could not be reached for comment.
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http://www.trademarkia.com/hard-candy-fitness-77609312.html
On Thursday, November 06, 2008, a U.S. federal trademark registration was filed for HARD CANDY FITNESS. This trademark is owned by New Evolution Ventures, LLC, 3595 Mt. Diablo Blvd. Suite 300, Lafayette, CA 94549. Trademarkia.com is a free search engine of publicly available government records. Trademarkia.com is not a law firm and does not represent owners & correspondents listed on this page.
The correspondent listed for HARD CANDY FITNESS is Anthony J. Bakos II of AJB Law, 3595 MT DIABLO BLVD STE 320, LAFAYETTE CA 94549-3835 . The HARD CANDY FITNESS trademark is filed in the category of Education and Entertainment Services . The description provided to the USPTO for HARD CANDY FITNESS is Health club services, namely, providing instruction and equipment in the field of physical exercise for health and physical fitness purposes; instruction in the field of health and physical fitness.
The USPTO has given the HARD CANDY FITNESS trademark serial number of 77609312. The current federal status of this trademark filing is SECOND EXTENSION - GRANTED.
Trademarkia is the largest search engine for U.S. trademarks. Each month hundreds of trademarks around the world are filed by licensed attorneys in the Trademarkia network! You can register your trademark in 55 countries in the world through Trademarkia.
Word Mark: HARD CANDY FITNESS
Status/
Status Date: SECOND EXTENSION - GRANTED
9/13/2010
Serial Number: 77609312
Filing Date: 11/6/2008
Registration Number: NOT AVAILABLE
Registration Date: NOT AVAILABLE
Goods and Services: Health club services, namely, providing instruction and equipment in the field of physical exercise for health and physical fitness purposes; instruction in the field of health and physical fitness
Mark Description: NOT AVAILABLE
Type Of Mark: Service Mark
Published For Opposition Date: 3/31/2009
Latest Owner: New Evolution Ventures, LLC
3595 Mt. Diablo Blvd. Suite 300
Lafayette, CA 94549
Why is this contact information displayed?
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The USPTO makes this data available for search by the public so that individuals can locate ownership information for intellectual property, much the same way a county might make real estate property ownership information available.
Since our website is synchronized with the USPTO data, we recommend making any data changes with the USPTO directly. Our website will auto-update when the USPTO data is updated.
You may also contact Trademarkia to make a request for the removal of your personally identifiable information or trademark data. Such requests must be made in writing and will be subject to verification of ownership. This policy allows verified trademark owners to specify: (A) that their identifiable information be masked, or (B) that their trademark pages permanently deleted from Trademarkia.com. Requests may be made directly to customer.service@trademarkia.com and every effort will be made to honor them within 48 hours.
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Mark Drawing Code: Standard Character Mark
Design Search: (NO DATA)
Register Type: Principal
Disclaimer: ("FITNESS")
Correspondent: Anthony J. Bakos II
AJB Law
3595 MT DIABLO BLVD STE 320
LAFAYETTE CA 94549-3835
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Yes
Cupid BoyS Producer IS Stuart Price.Sebastian Ingrosso ONLY IS ONE OF THIS SONG WRITERS
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Marc Andrews (marcrandrews) on TwitterPop music/popular culture anthropologist. Former Smash Hits editor now DNA contributing editor & Mediaweek assistant editor. First novel out now!
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WHERES THIS PIC FROM
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Macy’s and Madonna invite you to the Material Girl VIP party!
Join us for the hottest ticket in town as Madonna, Lola, and Taylor Momsen rock the party at Herald Square on September 22!
Be one of the first 350 customers to make a $75 Material Girl purchase beginning at store opening on 9/19 and get your V.I.P pass to this star studded dance party!
Macy’s Herald Square in Juniors on 4
Wednesday, September 22nd at 6:30pm
Macys.com
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http://www.ft.com/cms/s/0/30acecc4-c28c-11df-956e-00144feab49a.html
Macys credits Madonna range for online hit
By Jonathan Birchall in New York
Published: September 17 2010 16:43 | Last updated: September 17 2010 20:21
An alliance between Madonna, the pop and culture icon, and Macys, the archetypal US department store, is spearheading a long-delayed response by established US retailers to the rise of fast fashion rivals such as H&M.
Terry Lundgren, Macys chief executive, said this week that the Material Girl fashion line, designed with input from Madonna and Lourdes, her teenage daughter, had turned into a big, gigantic home run for the store chain since it was launched last month.
In spite of being named after a song released in 1985, teenage girls have flooded the brands online marketing site, which includes a blog by Lourdes, with more than 1bn page views since it was launched in early August.
Madonna previously produced a limited edition fashion line for H&M in the spring of 2007. Her switch to Macys, which is selling Material Girl dresses for $20 and tops for $5, is part of a wider effort by US department stores to reclaim a lost generation of teenage customers.
Traditional department stores are estimated to have lost more than $30bn in sales a year to the rise of fast fashion competitors, including H&M, Spains Zara and Mango and Los Angeles based Forever21.
JC Penney, the mid-price US department store, has opted to ally itself with the foe, with plans to launch a line of clothes next month developed with Mango. The new line, MNG by Mango, will eventually be sold in more than 600 JC Penney stores.
Mango has only 12 stores in the US, compared with more than 200 H&M outlets.
Forever21, continued its expansion this year by opening an 80,000 sq ft store in New Yorks Times Square in a former Virgin Megastore.
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no video? madonna is so over in usa
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MADONNA WILL NOT WIN
SOME STARS CRAZY FANS VOTED FALSELY BILLION TIMES
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VOTE FOR MADONNA
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http://www.businessweek.com/ap/financialnews/D9HHF3AG0.htm
On the Call: Macy's CFO Karen Hoguet
Macy's Inc., which also operates the Bloomingdale's chain, is knocking down competitors as it enjoys surging profits and sales. The company's push to tailor its merchandise to local markets and its expansion of exclusive moderate-price fashion has helped it identify trends and woo new customers. During a conference call with investors, CFO Karen Hoguet talked about the back-to-school season.
QUESTION: How's your start to the back-to-school season?
RESPONSE: The start of the back-to-school season has been very encouraging. We are especially excited about the launch of our exclusive Material Girl line, which is designed by Madonna and her daughter, Lourdes. The initial selling across the country has been terrific, and we believe the excitement being generated helps sales beyond the specific brand. The buzz is incredible.
And our new Slade Wilder young men's brand, launched in mid-July, also is off to a very strong start. ... We don't have a crystal ball on the economy, but we do have confidence that we can continue to gain share profitably, no matter the environment
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Madonna power helps at Macy's
By JAMES COVERT
Last Updated: 4:34 AM, August 6, 2010
Posted: 2:14 AM, August 6, 2010
Macy's delivered a July fireworks show for investors yesterday -- with a little help from Madonna.
The nation's biggest department store reported a better-than-expected 7.3-percent increase in July same-store sales, or sales at stores open at least a year.
While other retailers, including rival JC Penney, were singing the back-to-school blues with sluggish monthly sales reports, Macy's CEO Terry Lundgren said the season is "off to a great start."
Lundgren cited the "phenomenal launch" of the new "Material Girl" fashion line, designed by Madonna and her 13-year-old daughter, Lourdes. Aimed at teenage girls, the 1980s-inspired line will include clothing, shoes, handbags and jewelry.
On Tuesday, Macy's launched the collection at the company's flagship store on Herald Square with a performance by pop star Taylor Momsen, who drew throngs of girls dressed up like Madonna. Macy's shares yesterday rose 34 cents, or 1.8 percent, to $19.78.
its about july
MADONNS LINE LAUNCHED ON AUGUST.
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http://nymag.com/daily/fashion/2010/08/material_girl_launch.html
Madonna’s Material Girl Line Is Oh-So-Eighties
8/5/10 at 3:00 PM Comment 7Comment 7Comments
Would Madonna let Lourdes wear this stuff out of the house?
Photo: Alexandra Martell
From the moment we stepped on to the juniors' floor at Macy's, it was clear that Madonna's Material Girl line, unveiled Tuesday with an in-store performance by Taylor Momsen and plenty of Madge impersonators, will fare significantly better than February's Olsenboye/JCPenney collab. The section was already packed with teens, tweens, and foreign tourists, and the racks were ravaged; size smalls were quickly making their way onto the endangered species list.
Most of the Material Girl pieces hearken back to the eighties (think: lace, puffy shoulders, crop tops, and spandex). When trying on the clothes, we couldn't help but think that this would have been our dream wardrobe as children. In fact, we're pretty sure our kindergarten selves owned flowered leggings just like the ones the line offers today.
That isn't to say there were no wearable pieces, though. We actually found a dress we considered buying, and a cardigan that reminded us of a Vince number we saw at Loehmann's last year. The quality isn't terrible, either — better than Olsenboye and on par with H&M — and certainly fair if you consider the prices. Cardigans ran around $28, dresses between $15 and $28, printed T-shirts $20, ruffled miniskirts $24, and, if they're your thing, sparkly bike shorts for $15 and faux-fur vests for $34. Sizing, however, is inconsistent: Those sparkly bike shorts were sausage-casing-tight in a size small, whereas a medium ruffled miniskirt was practically falling off our hips.
Though we didn't purchase anything on this visit, we'd consider going back for the Material Girl cardigan ... and maybe around Halloween, should we decide to go as Madonna.
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http://edition.cnn.com/2010/SHOWBIZ/Music/07/28/icon.music.vote/#fbid=IIrImEpkX3X
CNN's new arts and culture show "icon," in conjunction with music magazine "Songlines," has shortlisted 20 globally renowned musicians from the past 50 years. Vote for your favorite artists and we'll reveal the top five in "icon's" interactive gallery at cnn.com/icon when our music show airs on August 25.
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Mad keen on a tour
By 3am 28/07/2010
It seems only five minutes since the end of her last world tour - but Madonna is getting ready to do it all over again.
Instead of putting her feet up with a pack of macrobiotic biccies and a lemon and ginger brew, the star has been road-testing dancers for a gruelling sixmonth tour. It kicks off late next autumn, when Madge will be 52. And, befitting a middle-aged lady, the theme is "urban street".
Watched by her toyboy Brazilian lover Jesus Luz, 23, the singer held auditions for dancers last week at London club Aura.
She brought along her own DJ, Deejay MissDi, to provide the tunes while she videoed the action on her phone.
Cordoning off an area of the club, a string of dancers performed for the star as she graded each and every one of them, Louie Spence-stylee.
She's nothing if not a perfectionist. And she's no slouch either. Madge's yearlong Sticky and Sweet tour finished last September and she's keen to be back on the road.
Advertisement - article continues below »
However, the as-yet-unnamed tour, part of Madonna's £60 million deal with concert promoter Live Nation, is expected to net her in excess of £100million.
Motivation enough for anyone.
We're told: "It's going to be her biggest, most unexpected tour to date. She is going back to her New York City roots, with a street/ hip-hop feel, and wants to make it a physical, danceheavy set of gigs.
"Madonna is in peak condition so the gruelling aspect of life on the road isn't a problem. She also road-tested dancers at her fave London club, and had her lover, Jesus Luz, give his opinion."
The dancers have been told the pay is £50,000 for a sixmonth run, culminating at London's O2 arena. Sounds great. But if you miss it, there'll be another one along in a few minutes.
Read more: http://www.mirror.co.uk/celebs/news/2010/07/28/mad-keen-on-a-tour-115875-22445390/#ixzz0uxL14AL6
Order your copy of the Daily Mirror for £3.15 and get the new Prince album 20TEN for Free. Order yours here
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Macy's Hopes Madonna's Line Puts Retailer On Map With Teens
By Karen Talley Of DOW JONES NEWSWIRES NEW YORK (Dow Jones)--Macy's Inc. (M) doesn't plan to sell cone bras to its customers, but the department store is hoping its new line by Madonna and her daughter Lourdes will resonate with a new generation of teens who didn't grow up listening to the Material Girl's music.
The approach is Macy's first deep foray into "fast fashion," apparel that is trendy and moves out of doors quickly. The line, called Material Girl, puts Macy's up against specialty stores like Forever 21 that devote their entire floor spaces and fortunes to teens. The potential return is significant, with roughly $25 billion spent annually on teen apparel, according to NPD Group.
The line also helps Macy's reinvent itself. The retailer for the last year or so has been revamping the way it receives and sells merchandise, with significant emphasis on tailoring inventory to local tastes.
Material Girl makes its debut Aug. 3, when Macy's opens curtained-off areas in stores to introduce a line that aims to be both edgy and accessible. Tutu-style dresses and alligator skin shoes will stand aside corduroy jackets and stone-washed jeans.
The line "is a real image enhancer for us," said Martine Reardon, Macy's executive vice president of marketing. "The fact that Madonna and her daughter are behind this should make it a real winner."
Teens shopping last week in the junior's department at Macy's Herald Square store in midtown Manhattan expressed interest in the line--and added that it might have an added benefit..
"I think it's cool," said Jessica Allen, a 15-year-old from Queens. "My mom wants to see it, too. She likes Madonna and her look."
While there are certainly influences of early-career Madonna in the line--sheer lace tops and midrift-baring black leather jackets--there are no over-the-top items, like the cone bras that brought Madonna personal fashion notoriety.
Macy's and Iconix Brands Group Inc. (ICON), which is collaborating with Madonna and Lourdes on the line, said it was primarily influenced by Lourdes' fashion sense, with research extending to going through Lourdes' closet.
Macy's will not disclose its financial arrangement with Madonna or what the retailer hopes to see in sales. Iconix has said in a regulatory filing that it will pay Madonna as much $30 million to partner with her on fashion brands. An Iconix spokeswoman said Material Girl, which is exclusive to Macy's, is one of the brands and declined to break out what percentage of the $30 million it represents. Madonna and a partner own 50% of Material Girl, with Iconix owning the other half.
Macy's will initially place the line in 200 of its roughly 800 stores, which the company said is a pretty typical number of locations for a merchandise rollout. The department store will gauge demand and consider adding the line to additional locations, Reardon said. The apparel, shoes, jewelry and handbags will range from $12 to $40. Macy's already envisions extending the line into fragrances next year.
Consumers will soon be seeing Material Girl promos, with Macy's planning to advertise the merchandise in magazines, online, on billboards, over the radio, in movie theaters and through social media. Macy's declined to say how much the advertising campaign will cost.
Macy's has chosen the right representatives to step up its presence in teen retailing, while adding to its roster of products backed by celebrities, said John Long, retail strategist at Kurt Salmon Associates. "You have the more youthful element with her daughter, and Madonna has demonstrated staying power, appeal across generations and an edge."
Department stores have to work hard to avoid being thought of as dated, given the proliferation of specialty stores that focus just on teens and young adults, and the only downside would be if Material Girl did not catch on, said John Rosen, executive director of Marketing Consulting Associates. "If it misses the mark, it will be harder to get that audience to give Macy's next attempt a shot."
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First Look: Madonna and Lourdes's Material Girl Line
by Jane Keltner July 07, 2010
Madonna has met her match. With the material mom's new fashion line, daughter Lourdes calls the shots.
Word of warning to anyone looking to congratulate Madonna on her new line, Material Girl: "I didn't really do anything," the pop icon insists. "I couldn't even say it was a collaboration. It was 90 percent Lola. I needed a teenage daughter to kick me in the butt and go, 'Let's do this, Mom!'" she adds, laughing. Supporting act isn't a role we're used to seeing Madonna play, but in the case of her thirteen-year-old daughter, Lourdes Leon, she seems perfectly happy taking a backseat. "I respect her style," Madonna says. "It's a juniors' line. That's who she is." Of course, when your mom has a fashion archive as rich as Madonna's, you'd be crazy not to take a peek. "She steals from my closet all the time--whether she's allowed to or not," Madonna says. "She loves everything I wore in the eighties. Her thing is to bring it into the twenty-first century--to add her own twist." The line carries certain unmistakable Madonna signatures--like lace, pearls, and cross motifs--but other pieces fly over Mom's head. Take the leggings with intentional tears inspired by a Lourdes styling trick. "Lola will leave in the morning with a pair of tights on," explains Madonna. "Then when she comes home, they're all ripped. I'm like, 'What happened?' And she goes, 'I did it on purpose, Mom.' OK, then," Madonna says with a shrug. After three decades of shocking and awing us with her costume changes, it looks like fashion's favorite chameleon has found a worthy successor.
full Q&A with Madonna!
Jane Keltner de Valle: You're such an enduring style icon. Why did you wait until now to launch a fashion line?
Madonna: I guess I needed a teenage daughter to kick me in the butt and say, "Let's do this, Mom!" There's so much competition out there, and I work with so many great, talented designers. I didn't really feel like I had a specific voice or an opinion until my daughter became a teenager, and then it became very clear what direction we were gonna go in. Lola's direction!
Jane Keltner de Valle: How would you describe her style and how has she influenced your style?
Madonna: Her style is definitely more edgy. She has much more sense of humor about the way she dresses. She doesn't take herself so seriously. She dresses in a very effortless way, which is something that I admire and wish I could do more of. She's also 13 years old, so everything looks good on her! But yeah, she reminds me that getting dressed-up is actually fun. It's been so much a part of my work that I sometimes forget to, like, have fun with it. So she's reminding me that it's fun.
Jane Keltner de Valle: Do you give her complete freedom to wear what she wants?
Madonna: No, I do not. Absolutely not!
Jane Keltner de Valle: What are the ground rules?
Madonna: Sometimes she puts something on, and I'll be like, "My god, that looks amazing!" And then I'll go, "Oh my god, that's my 13 year old daughter." So, um, no, we have rules. She can wear make up when she goes to parties and special events. And ya know, there's always a little bit of a discussion about how short the skirt is...or is there some cleavage showing. And I always say to her, do you want everybody to be staring at your breasts, or do you want people to talk to you?
Jane Keltner de Valle: Does she raid your closet a lot, and is she allowed to?
Madonna: She steals things all the time--whether she's allowed to or not. There are always things missing in my closet!
Jane Keltner de Valle: What does she think of your style now, and of some of your iconic looks from the past?
Madonna: She loves everything I wore in the early 80's. She likes to take from that and make her own statement. Her thing now is to take what was my first thing and bring it into the 21st century--add her own twist to it. She's also very influenced by dance. She's a dancer, and she's influenced by what kids wear in her classes. Ya know, the layered thing and the legwarmers. She'll leave in the morning with a pair of tights on, ands when she comes home they're all ripped and run and torn. I'm like, "What happened to your tights?" And she goes, "I did it on purpose, mom." "Ok then."
Jane Keltner de Valle: She takes after her mom.
Madonna: Exactly.
Jane Keltner de Valle: Do you ever raid her closet?
Madonna: Um, yeah. I wear her shoes a lot. We wear the same size, so when I'm really sick of wearing these [shows me her Christian Dior platforms]. She's got some really cool flat boots and I steal her Converse sneakers.
Jane Keltner de Valle: So tell me how you approached this collection. How did the collaboration work?
Madonna: I would say it was 90% Lola. I couldn't even really say it's a collaboration because she's doing a lot more than I am. I didn't really do anything. I respect her style. It's for a junior line, and that's who she is. We share some common things, but then there are things that she wears that I would never wear. I mean, I don't wear leggings and t-shirts. That's not my thing. But that's Lola's thing.
Jane Keltner de Valle: Why did you decide to name it Material Girl and not Madonna.
Madonna: Because naming it after me is boring. First of all, that's my name, and I don't think Lola would have been as interested in working on it. Material Girl isn't necessarily about me. People connect that name to me, but it's really about a kind of a girl, and it has a lot of different connotations. So I think Lola feels like she can make it her own.
Jane Keltner de Valle: How would you describe the girl the collection is for?
Madonna: She's not afraid to take chances. She's adventurous, has a sense of humor, is witty, clever, interested in what's going on in the world, she reads books, likes music, likes to dance--loves to dance!--and is as in touch with her masculine side as she is with her feminine side.
Jane Keltner de Valle: The two of you are both very strong-minded. Was it easy working together? Did you ever clash?
Madonna: Once in a while. But I have to say, when it comes to fashion and style, it's the one area we argue the least in. Practicing piano, giving the little kid a bath, cleaning-up the bedroom--those are the things we don't agree on.
Jane Keltner de Valle: Do you have any favorite pieces from the collection?
Madonna: I like just about anything that has lace on it. There's a little lace hoodie with a metallic zipper on it that I'm obsessed with. I'm gonna steal it after this interview's over with. And I love all the jewelry. The necklaces, all the chains...
Jane Keltner de Valle: How important was it to keep the prices accessible?
Madonna: Extremely important. Lola wanted to create a line that she could afford, and that girls across the country could afford. She wasn't interested in making something so exclusive that only 50 girls could wear it.
Jane Keltner de Valle: Does Lourdes have a clothing allowance?
Madonna: She has no allowance. If she wants to go shopping I basically say, 'Ok, well you have to do x, y, and z..." She has to earn it. If she's done really well in school, and gotten really good grades in all her classes, a reward is usually $50 to go to American Apparel or Topshop, and go mad.
Jane Keltner de Valle: Do you two go shopping together?
Madonna: She doesn't like me to go shopping with her. No.
Jane Keltner de Valle: Will you and she star in the campaign together?
Madonna: I won't. I think she will eventually. After she gets into high school, and gets good grades. I'm using it as leverage!
Jane Keltner de Valle: Does she want to follow in your footsteps in other arenas, like music or film?
Madonna: She's majoring in drama. That's her main area of interest. She's also really interested in dance. She doesn't want to be a singer, though. She's made that very clear. That's cool. I respect that.
Jane Keltner de Valle: How do you feel about her going into the entertainment industry?
Madonna: I'm fine with it as long as she takes it seriously and puts in the hours. I always say to her, "If you want to be good at anything, you have to put in the hours." She might get some things handed to her because of her connection with me, but she doesn't really want that. She wants to earn it. She's made that very clear to me.
Madonna on The Ellen DeGeneres Show
in ARCHIVE - Madonna
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