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CalinB

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Posts posted by CalinB

  1. 1 hour ago, vertigokane said:

    Inside Madonna's Ambitious 'Madame X' Album Campaign: Augmented Reality, Multiple Singles, Tour Prep and TikTok

    Less than an hour after she delivered one of the most imaginative awards show performances in a career full of them, Madonna stood backstage in an eye patch at the Billboard Music Awards, explaining how the seeds of her forthcoming album, Madame X, were planted more than three decades ago.

    “[Madame X] was a name given to me when I was 19 and I first moved to New York, by a woman who I looked up to and admired,” Madonna told Billboard's Senior Director of Charts Keith Caulfield. The woman she was referring to was modern dance genius Martha Graham, who influenced Madonna’s choreography as a mentor, prior to her death in 1991. “And she gave me that name because she said she couldn’t recognize all my different personas, because I kept changing the way I looked.

    “And that was in the beginning of my career, when I didn’t think about who I should be or what I should be -- I was experimenting,” Madonna continued. “And so I felt like I had come full circle, and gave the record that name, because I’m in the same frame of mind.”

    If the title of Madame X, Madonna’s fourteenth studio album due out June 14, reflects the complex, multifaceted nature of her pop aesthetic, so will the way in which the full-length is unfurled. There’s already been “Medellín,” the mid-tempo, multi-lingual Latin pop confection alongside Colombian heartthrob Maluma released last month, as well as its opulent, cinematic music video for the track, which clocks in at nearly seven minutes.

    Then there was the pair’s Billboard Music Awards showcase of the song, which combined live dancers and light BDSM play with augmented reality technology, which allowed multiple avatars of Madonna to seemingly grace the stage on the ceremony’s telecast. Madonna says that she came up with the concept for the eye-popping set piece “many, many months ago,” and required weeks of rehearsals to properly configure her AR personas for the green screen.

    Yet as ambitious as the visual presentations of “Medellín” have been, the song represents just the first piece of the multi-track pre-album rollout that Madonna has planned over the next six weeks. The Maluma collaboration has already been followed by “I Rise,” the theatrical solo song that closes out the Madame X track list and was unveiled on Friday (May 3). The inspirational track features a sample of speech made by Marjory Stoneman Douglas High School school shooting survivor Emma González

    Next up is “Crave,” the combustible team-up with Swae Lee, on May 10; the Rae Sremmurd rapper is currently riding a hot streak as a featured artist thanks to his appearance on French Montana’s “Unforgettable,” Travis Scott’s “Sicko Mode” and Ellie Goulding and Diplo's “Close to Me.” After “Crave” comes “Future,” a Quavo collaboration that was also produced by Diplo, on May 17, and finally June 7 will bring “Dark Ballet,” one of the more multi-dimensional songs on the new album, according to President of Maverick Music Greg Thompson.

    “[The album] is a journey, and there are a lot of chapters,” Thompson explains of the decision to slowly trickle out five tracks ahead of the release, a deviation from Madonna’s previous rollouts. Her last album, 2015’s Rebel Heart, suffered leaks months ahead of release, resulting in six songs being rushed out early for an iTunes pre-order. “In a world where we’re more song-driven than we’ve been in a long time as an industry, it became a real question and a challenge: How do we make sure that people really understand this album by the time it comes out, but still have songs that can be hit singles in certain areas?”

    To that end, “Crave” with Swae Lee will become the de facto pop radio single upon its release, with an official music video to soon follow. Meanwhile, “Medellín” -- which received a global television launch across Viacom networks in April -- will continue being pushed in Latin markets. The decision to lead with “Medellín” instead of “Crave” came down to the belief that it was “the signature track to the body of work, and the right place to start telling the story,” says Thompson. He adds, “I think we have a good shot to get a top five club record with some [‘Medellín’] remixes, and get that song into people’s spaces that they might not anticipate.” (Madonna has notched a record 57 top five-charting hits on Billboard’s Dance Club Songs chart.)

    https://www.billboard.com/articles/columns/pop/8509948/madonna-madame-x-album-campaign-rollout

     

     

    I am soooo glad Greg Thompson, President of Maverick Music  published this!!!! It clarifies everything!! and confirm the roomers that the first song/video was intended for Latin markets specifically and that the big singles are still to come.

  2. 1 minute ago, Ray Finkle said:

    I love how everyone references to a different song 😂😂😂 

    My turn : it reminds me of Best Night and Ghosttown, with a little bit of Inside Out.

    I agree with the person that said it sounds like a RH track with a proper mix 😆

    At first listen I've been confused by her voice and the way she sings, especially in the verses, she reminds me of Sia...

     

    It's Starrah influence... totally her style. On the lyrics and the tempo on the verses... OMG this song has some hocks well placed and the Chorus… well done!!! I can't wait to hear the other songs the two did together.

  3. 28 minutes ago, Nikki said:

    I like the idea of M doing a real modern dance choreography. especially with the mention of Martha graham lately.. it could fit with this song.

    This.  It would be great also if Lourdes would do the dancing in a live performance while she sings. 🙂

  4. 7 hours ago, alexis said:

    Beautiful song! I loved!

    Well, the song was added to the following playlists (there are other playlists on the following pages), followed by approximately 4 million listeners

    Madonna i rise first day.png

    By song, you mean I Rise? That would be great! I think this song can catch fire in some markets... although I know it's not intended as a proper single. I sooo love this song.... I am an American, so this song is sooo deeply powerful for us Democrats... it should be our anthem. 

  5. 50 minutes ago, AlanLongoria said:

    Bruce has never outsold Madonna's recent releases, to panic over him is stupid. It is likely yeah, but I don't know why people paint Madonna as the weakest link in here.

    This

    If we keep streaming and commenting on the five songs coming out and three videos (two more to go before the album release), she will do very well!!! Stop complaining and do something about it!!! Stream, comment... and at the end of the day (mid-JUNE), if it's not happening, YOU know you did all you can to help her, but whining on this forum about it two moths out is just... no words

  6. 31 minutes ago, Mensch said:

    Yes, it becomes available at midnight tonight in the USA. 

    I can not wait! I canceled my preordered on iTunes so the song counts as a single point for the week... I have pre-ordered the album from Amazon 🙂 

  7. I can't wait to download and hear this song!  But, don't get distracted, we are still hours away, yet the live performance is trending big in USA  #10 :tigger:.... 🙏please don't forget to add comments and LIKE comments today... we have until midnight to add more views for this week's charts!!!!!💖💖

  8. 2 minutes ago, frzndrwnwrld said:

    I need to watch it again. Hope they add it to her YouTube channel soon. It's the type of performance that I think will get better from repeated viewing. There's a lot going on!

    for now go to the link from billboard and play it there... let's get it trending for a while and don't forget to do the survey!!!!  on the page, rating the performance!!!

  9. 1 minute ago, frzndrwnwrld said:

    Let's see how soon after her performance will it appear on her YouTube channel. I hoping they have their shit together with that.

    as soon as it get's posted.... please post here ASAP... let's all start putting in comments and stream it!!!! Don't forget to add a comment on the performance in the comment section of the Medellin video while we wait!!! LOVE

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