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Coca-Cola Pulls "Racist" Ad

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Coca-Cola Pulls Offensive Ad, but the Damage Is Already Done

By Samantha Cowan | Takepart.com

19 hours ago

In an ad distributed by Coca-Cola Mexico, pretty, young white people do their holiday good deed by bringing bottles of soda to a remote village and build a wooden Christmas tree in the town square. The Open Your Heart advertisement has been called anything but, as indigenous rights groups said the campaign promoted colonialism rather than unity.

This type of publicity is an act of discrimination and racism, Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. It is a comment on our type of life and an attempt to put a culture of consumerism in its place.

After the ad was promoted on YouTube for about a week and then slammed on social media, Coca-cola pulled it on Tuesdaythough other versions can be found online, one titled The White Savior Ad Coca-Cola Made Private.

“Our intention was never to be insensitive to or underestimate any indigenous group,” a Coca-Cola spokesperson said in a statement to food news site Eater. “We have now removed the video and apologize to anyone who may have been offended.”

Silent but for a perky soundtrack, the video shows peppy fair-skinned actors bringing bottles of Coke to the Mixe people in Totontepec, a town in the southern state of Oaxaca.

Text in the video claims that 81.6 percent of Mexico’s indigenous people feel rejected for speaking a language other than Spanish, although it does not cite a source for the statistic. The ad ends with “#AbreTuCorazon” or “#OpenYourHeart.”

But instead of opening hearts, Pablo and other activists said the ad “reproduced and reinforced stereotypes of indigenous people as culturally and racially subordinate,” according to a report in The Guardian, which reported that they have asked the government to sanction the soft drink giant.

The Alliance for Food Health has filed an official complaint with the National Council to Prevent Discrimination. Mexico is one of the most obese nations on the planet and a top consumer of soda—although the nation's soda tax has seen some progress in reducing sales.

To counteract Coca-Cola’s message, the Alliance for Food Health created its own video, including Mixe people speaking about the soda industry’s influence on their community.

“Fifty years ago, cases of diabetes type 2 in our indigenous communities were rare,” says one person, speaking in the Mixe language. “Now they begin to be an epidemic. In order to remain united, we must preserve our dignity, our health, and our culture. In Oaxaca, we drink tejare, tea and clean water.”

Read more:

http://news.yahoo.com/coca-cola-pulls-offensive-ad-damage-already-done-214454710.html

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Imagine a bunch of white models running into a really poor and brown Indian reservation out in the middle of Utah, putting up a Christmas tree and taking an ice cooler full of coca cola and reading "do something good this Christmas."

:lmao:

The worst part was seeing the poor little indigenous people peeking behind their windows like scared little monkeys :lmao:

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Guest Rocco Papa

This isn't racist or insensitive. The message of the commercial was actually very positive. Coca-Cola shouldn't have removed the ad or apologized.

The people who were offended by this ad are the ones who are racist and insensitive. They're the ones who don't want unity. They try to act like they're trying to end discrimination (and maybe even delude themselves into thinking they are), but in reality they're the very people perpetuating this kind of divide.

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My take is that coco cola should pull the ad if there were many complaints and accusations about it being racist and insensitive just because you don't want to be insensitive to how people feel.

At the same time, it feels exhausting at times to have social justice warriors and some in media continue arguing about underserved white privilege, white supremacy, unconscious bias and racism, micro-aggressions, etc. It feels too bitter and whiny even though agree for sure with some of their assessments.

Also, know that institutionalized racism and prejudice is rampant in some of US, but there has been so much progress in the last forty to fifty years.... unless dopey face Trump wins and sets back US again. :ugh:

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That ad was made in Mexico by Mexicans for Mexicans.

The "racism" movement that exists in the U.S. and that in many ways has lost its meaning doesn't exist here, so don't start running your mouths about something you don't even know about. If you think things have improved in the past 40 years in the U.s., that's great, but this isn't the U.S. Indigenous people in Mexico are third class citizens without a voice and they're the laughing stock of the country.

Mexico's indigenous communities live in deplorable conditions, they've been fighting for centuries (BEFORE the U.S. even existed) to hold on to their ways of life, and their communities have been devastated ever since FEMSA the owners of the Coca Cola brand in Mexico, Latin America and the Philippines) aggressively spread their ridiculously unhealthy products in communities where many still don't even have clean drinking water. Things have gotten so out of control in these communities that the government has imposed a tax on soft drinks nationwide in order to try to curve the diabetes epidemic, which FEMSA spent tens of millions of dollars lobbying against.

Now they release this garbage to try to brainwash stupid people into thinking that they actually care about these people. Give me a fucking break.

The ad should've instead showed those stupid privileged white kids building a diabetes center and it should said "sorry for all the damage we've done to these really poor communities and the millions and millions of dollars we spent trying to fight the 10% tax on our product that's killing everyone that we could've spent on actually helping these people."

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Oh, and one last thing, these aren't little poor pussy indigenous people that need the good ol white man to spread their love this Christmas by building a douche bag christmas tree and sending them some coca cola. And they're not "justice warriors" who sit behind their computers complaining endlessly about EVERYTHING that might be remotely offensive to them like you privileged people do in the U.S. and Europe. These are warriors who've been squashed like bugs by the Mexican army and the Spanish before them who've spent centuries refusing to be told how to live their lives and lose the little they were left after over 500 years of brutal and violent oppression

Chiapas_8_Aguascalientes_Guadalupe_Tepey

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zapatista-main.jpg

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These people are not a fucking joke and they're not a group of people that live out there for the white privileged assholes in Mexico City to go put up a fucking tree to give their pathetic lives some meaning and most importantly they're not a fucking advertising campaign. And they have every right in the world to let those assholes over at FEMSA to fucking shove it with their belittling and patronizing Christmas campaign.

And if you guys think I'm angry and crazy I don't give a shit anymore. Go play some fucking Christmas tunes, blame a Muslim or these very indigenous people that cross your borders to pick your lettuce for your fucking problems and fucking shove it.

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I thought it was a joke commercial made on MadTV :lmao:

:rotfl:

I can't believe the idea made it out of the corporate writing room

Whiteness gonna white

white-mans-burden-kipling-poem-the-richw

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Its just really dumb, specially the way those models act, cmon.... And giving people coca cola like its something amazing.

Theuy could have just people celebrating together all called it a day

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You wouldn't think Coke still needs to advertise. Here in Australia their newest innovation is having cans in different colours and putting the logo in multi-colour pastels. :|

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The commercial is trash, as is the product they're advertising:

“Fifty years ago, cases of diabetes type 2 in our indigenous communities were rare,” says one person, speaking in the Mixe language. “Now they begin to be an epidemic. In order to remain united, we must preserve our dignity, our health, and our culture. In Oaxaca, we drink tejare, tea and clean water.”

Exactly. The last thing those people need is a cavalry of carefree white teens & their carbonated brown elixir.

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White people are here to help!

Have some bottles of liquid poison! Drink up!

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They should have at least used coke zero because it has no sugar and would not give Mexicans diabetes.

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It sounds like something Gaga could do : give Coca Cola bottles to poor people and call that "empowerment" :lmao:

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This is so common in Mexican tv. So sad.

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Guest Pud Whacker

all i can see is how personality-less this younger generation will be.

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That ad was made in Mexico by Mexicans for Mexicans.

The "racism" movement that exists in the U.S. and that in many ways has lost its meaning doesn't exist here, so don't start running your mouths about something you don't even know about. If you think things have improved in the past 40 years in the U.s., that's great, but this isn't the U.S. Indigenous people in Mexico are third class citizens without a voice and they're the laughing stock of the country.

Mexico's indigenous communities live in deplorable conditions, they've been fighting for centuries (BEFORE the U.S. even existed) to hold on to their ways of life, and their communities have been devastated ever since FEMSA the owners of the Coca Cola brand in Mexico, Latin America and the Philippines) aggressively spread their ridiculously unhealthy products in communities where many still don't even have clean drinking water. Things have gotten so out of control in these communities that the government has imposed a tax on soft drinks nationwide in order to try to curve the diabetes epidemic, which FEMSA spent tens of millions of dollars lobbying against.

Now they release this garbage to try to brainwash stupid people into thinking that they actually care about these people. Give me a fucking break.

The ad should've instead showed those stupid privileged white kids building a diabetes center and it should said "sorry for all the damage we've done to these really poor communities and the millions and millions of dollars we spent trying to fight the 10% tax on our product that's killing everyone that we could've spent on actually helping these people."

Damn right this is exactly how I feel, only if you live / are from Mexico you'll understand this shit

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It sounds like something Gaga could do : give Coca Cola bottles to poor people and call that "empowerment" :lmao:

she's being empowering poor people with coke since the age of 13!

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That ad was made in Mexico by Mexicans for Mexicans.

The "racism" movement that exists in the U.S. and that in many ways has lost its meaning doesn't exist here, so don't start running your mouths about something you don't even know about. If you think things have improved in the past 40 years in the U.s., that's great, but this isn't the U.S. Indigenous people in Mexico are third class citizens without a voice and they're the laughing stock of the country.

Mexico's indigenous communities live in deplorable conditions, they've been fighting for centuries (BEFORE the U.S. even existed) to hold on to their ways of life, and their communities have been devastated ever since FEMSA the owners of the Coca Cola brand in Mexico, Latin America and the Philippines) aggressively spread their ridiculously unhealthy products in communities where many still don't even have clean drinking water. Things have gotten so out of control in these communities that the government has imposed a tax on soft drinks nationwide in order to try to curve the diabetes epidemic, which FEMSA spent tens of millions of dollars lobbying against.

Now they release this garbage to try to brainwash stupid people into thinking that they actually care about these people. Give me a fucking break.

The ad should've instead showed those stupid privileged white kids building a diabetes center and it should said "sorry for all the damage we've done to these really poor communities and the millions and millions of dollars we spent trying to fight the 10% tax on our product that's killing everyone that we could've spent on actually helping these people."

PREACH!!!!!

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