XXL Posted September 24, 2015 Share Posted September 24, 2015 Madonna's DanceOn Strikes Distribution Deal With Go90, Producing Over 80 Hours Of Original Content http://www.forbes.com/sites/julianmitchell/2015/09/24/danceon-strikes-distribution-deal-with-go90-producing-over-80-hours-of-original-content/ As more music streaming services and social media apps announce their transition into original content, the battle for positioning remains unpredictable. Power players like Apple AAPL +0.00% Music and Spotify have yet to make a very definitive shift beyond sharing and discovering music to solidify their identity as digital content providers. Snapchat has experienced notable success, as more brands and media partners experiment with different formats that tap into the existing user experience. Netflix NFLX +2.97% and Hulu have mastered their market, creating network-caliber programming designed for the second-screen generation. While the landscape is still evolving and such uncertainty builds anticipation, it also presents an opportunity for thriving digital media and social entertainment platforms with an established niche and unique approach to remain ahead of the emerging trends. Announcing a new partnership with mobile entertainment app go90, DanceOn is expecting this move to place its preeminent entertainment focused platform ahead of the pack. With an expansive network that boasts more than 4 billion total views, 25 million subscribers, and over 40 million fans across platforms, DanceOn stands as the largest entertainment network for dance-related content on any platform. Celebrating music and dance throughout pop culture, the digital media company is a dominant force with tremendous influence amongst a prime millennial audience. Fueling massively viral dance trends tied to chart-topping hits such as “Trap Queen”, “Watch Me Whip / Nae Nae”, and “Hit The Quan” — DanceOn is widely regarded for its user-generated challenges and docu-series that have featured globally renowned acts like David Guetta, Diplo, and Sia. Joining go90’s list of partners for mobile-first programming, DanceOn will produce and distribute over 80 hours of exclusive original content for their new over-the-top (OTT) mobile video service. Their slate begins with Every Single Step, a new dance competition series executive produced by So You Think You Can Dance creator Nigel Lythgoe, and Chachi’s World, a docu-series based around the life of digital influencer and former MTV star, Chachi Gonzales. Aside from both shows, the partnership includes the fulfillment of 27 additional series to be released through 2017. DanceOn will also be launching its own studio that will support production of original content for partners, which accounts for YouTube, Vessel and go90. “We are thrilled to be working with go90,” stated Amanda Taylor, CEO of DanceOn. “This partnership gives us the opportunity to build upon our original programming slate, launch new IP with out top talent and further strengthen our platform for the discovery of popular dance and music.” Multiplatinum, and 7-time Grammy Award winning pop icon Madonna co-founded DanceOn, alongside her longtime manager and business partner Guy Oseary, Amanda Taylor and Machinima Chairman Allen DeBevoise. The list of investors includes DeBevoise, AMC Networks, Third Wave Ventures, Plus Capital, and Luminari Capital among others Link to comment Share on other sites More sharing options...
Platinum Gold Posted September 24, 2015 Share Posted September 24, 2015 Uhmm Link to comment Share on other sites More sharing options...
tuckeye Posted September 24, 2015 Share Posted September 24, 2015 i dont know what any of that means. explain. Link to comment Share on other sites More sharing options...
Mmmmm Posted September 24, 2015 Share Posted September 24, 2015 yeah explain someone Link to comment Share on other sites More sharing options...
acko Posted September 24, 2015 Share Posted September 24, 2015 ? Link to comment Share on other sites More sharing options...
Barney Posted September 24, 2015 Share Posted September 24, 2015 Can you re-type that like youre talking to a 5 year old pls. Link to comment Share on other sites More sharing options...
ULIZOS Posted September 24, 2015 Share Posted September 24, 2015 I got lost in the title. Link to comment Share on other sites More sharing options...
VogueMusic Posted September 24, 2015 Share Posted September 24, 2015 It's an app. And is now creating original content (besides whatever else they had offered)...kind of like Netflix. But it's dance oriented content... I guess it could be user uploaded videos, music videos, tutorials, etc... I guess you'd have to download the app to find out. (I'm just making a guess here). ...and Madonna co-founded this 'DanceOn' with her management. Meaning...one of her many business ventures...? I guess now the app will offer content from this company of hers... ? Link to comment Share on other sites More sharing options...
Apples388 Posted September 24, 2015 Share Posted September 24, 2015 Oh... kay.....? Link to comment Share on other sites More sharing options...
LSD Posted September 24, 2015 Share Posted September 24, 2015 I don't know exactly what this means, but Link to comment Share on other sites More sharing options...
ULIZOS Posted September 24, 2015 Share Posted September 24, 2015 Oh, I just kind of read through the document. It's a Guy o seary project. Not interested. Bye. Link to comment Share on other sites More sharing options...
jacket Posted September 24, 2015 Share Posted September 24, 2015 It's an app. And is now creating original content (besides whatever else they had offered)...kind of like Netflix. But it's dance oriented content... I guess it could be user uploaded videos, music videos, tutorials, etc... I guess you'd have to download the app to find out. (I'm just making a guess here). ...and Madonna co-founded this 'DanceOn' with her management. Meaning...one of her many business ventures...? I guess now the app will offer content from this company of hers... ? I see. Link to comment Share on other sites More sharing options...
Starman Posted September 24, 2015 Share Posted September 24, 2015 What is this? Link to comment Share on other sites More sharing options...
Guest Posted September 25, 2015 Share Posted September 25, 2015 I failed my Greek lessons. I don't get it either. D'oh! Link to comment Share on other sites More sharing options...
qans1990 Posted September 25, 2015 Share Posted September 25, 2015 Like a lot of other things in the social media sphere, it probably has no real revenue stream (at least to start out with), but if they take it public (based on past history with Facebook, Twitter, etc IPOs) or get bought out (such as WhatsApp, Instagram), on the basis of the stats in the article (number of users,etc), Madonna could possibly go from being a billionaire to a multi-billionaire. I'm kind of surprised Ashton Kutcher isn't involved in this, since I thought he and Guy O did a lot of these types of tech related investments as a group. Link to comment Share on other sites More sharing options...
Guest Rachelle of London Posted September 25, 2015 Share Posted September 25, 2015 So will the app show you new dances? Like will the nae nae be exclusive to DanceOn? I'm so confused Link to comment Share on other sites More sharing options...
Guest CzarnaWisnia Posted September 25, 2015 Share Posted September 25, 2015 is this the new MDNA skin cream, only digital? Link to comment Share on other sites More sharing options...
Mmmmm Posted September 25, 2015 Share Posted September 25, 2015 I don't know exactly what this means, but Link to comment Share on other sites More sharing options...
Genevieve Vavance Posted September 25, 2015 Share Posted September 25, 2015 I seriously cannot stand guy o Link to comment Share on other sites More sharing options...
Guest Posted September 25, 2015 Share Posted September 25, 2015 is this the new MDNA skin cream, only digital? Link to comment Share on other sites More sharing options...
Barney Posted September 25, 2015 Share Posted September 25, 2015 Can you get it on a tesco phone? Link to comment Share on other sites More sharing options...
realityisalways Posted September 25, 2015 Share Posted September 25, 2015 Danzón is the official musical genre and dance of Cuba.[1] It is also an active musical form in Mexico and is still beloved in Puerto Rico. The danzón evolved from the Cuban contradanza (also known as the habanera). https://en.wikipedia.org/wiki/Danz%C3%B3n Link to comment Share on other sites More sharing options...
Idlerwheel Posted September 25, 2015 Share Posted September 25, 2015 "Co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Machinima CEO Allen DeBevoise, DanceOn was selected as part of YouTube’s $100 million original content initiative and established itself as one of the top 10 premium YouTube channels. With significant growth and a compelling business model, the DanceOn Network continues to foster a close partnership with YouTube. Through our success, we have attracted the creator of So You Think You Can Dance, Nigel Lythgoe, and the #1 cable programming brand, AMC Networks, to our board. From reality competitions to docu-series, from scripted shows to user-generated content, DanceOn creates engaging programming, reaching a network of over 15 million users across our social channels." https://www.youtube.com/user/DanceOn https://www.danceon.com/about Link to comment Share on other sites More sharing options...
Starman Posted September 25, 2015 Share Posted September 25, 2015 "Co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Machinima CEO Allen DeBevoise, DanceOn was selected as part of YouTube’s $100 million original content initiative and established itself as one of the top 10 premium YouTube channels. With significant growth and a compelling business model, the DanceOn Network continues to foster a close partnership with YouTube. Through our success, we have attracted the creator of So You Think You Can Dance, Nigel Lythgoe, and the #1 cable programming brand, AMC Networks, to our board. From reality competitions to docu-series, from scripted shows to user-generated content, DanceOn creates engaging programming, reaching a network of over 15 million users across our social channels." https://www.youtube.com/user/DanceOn https://www.danceon.com/about Seems like a flop no video over 10 mi, mostly movie trailers or movie parts Link to comment Share on other sites More sharing options...
Phineaspoe Posted September 25, 2015 Share Posted September 25, 2015 Guy O is truly the luckiest man in the world. Link to comment Share on other sites More sharing options...
MeakMaker Posted September 25, 2015 Share Posted September 25, 2015 Peeps, it's just like YouTube but it's all about dance. Say you want to upload your mom doing vogue or a group of professional break dancers doing a performance that's the app for you! The only problem is YouTube has been doing that since forever so the app is pointless in that respect but say you're really into dancing or you're a professional dancer and you need specific things to watch maybe it ll be more useful and manageable. Link to comment Share on other sites More sharing options...
Moka Posted September 25, 2015 Share Posted September 25, 2015 Link to comment Share on other sites More sharing options...
realityisalways Posted September 25, 2015 Share Posted September 25, 2015 Peeps, it's just like YouTube but it's all about dance. Say you want to upload your mom doing vogue or a group of professional break dancers doing a performance that's the app for you! The only problem is YouTube has been doing that since forever so the app is pointless in that respect but say you're really into dancing or you're a professional dancer and you need specific things to watch maybe it ll be more useful and manageable. Isn't it just a youtube channel like somebody already posted? Link to comment Share on other sites More sharing options...
VogueMusic Posted September 26, 2015 Share Posted September 26, 2015 I see. :lmao: At least I think...... The last few posts cleared it up. Seems like a youtube channel they want to turn into an app...??? Link to comment Share on other sites More sharing options...
Starman Posted September 26, 2015 Share Posted September 26, 2015 I see. Whres this from? Lol Link to comment Share on other sites More sharing options...
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