Jump to content
MadonnaNation.com Forums

Recommended Posts

From Billboard just now:

Exclusive: Madonna to Premiere 'Rebel Heart' Music Video on Snapchat Discover Today

Today, Madonna is set to premiere the first music video from her new album, Rebel Heart, on Snapchat, the picture messaging app that was recently valued at $10 billion. The video accompanies "Living for Love," the album's first single, and will be viewable on the app's "Snap Channel."

The Inside Story of How Madonna Turned Her 'Rebel Heart' Leak Into a Global Hit
It's been a rocky album campaign for the pop star, 56, who has endured two devastating album leaks, the second of which happened on Monday and included the 25-track deluxe version. Rebel Heart will go on sale Tuesday, March 10th, after Madonna performs at the Grammy Awards on Feb. 8th, and the Brit Awards on Feb. 25th.
The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K., was edited by longtime Madonna collaborator Danny B. Tull, and styled by B. Akerlund -- who also works wth Beyonce, Britney Spears and Lady Gaga. It was choreographed by Megan Lawson.
To state the obvious, it's a major coup for the three-year-old Snapchat, which boasts an estimated 200 million users. CEO Evan Spiegel made headlines during last year's Sony hack when a series of uncovered e-mails revealed that he was at work on an in-app music feature, including negotiations with Vevo to bring music video viewing inside Snapchat's interface. Those talks reported stalled, but the music feature being discussed was likely tied to Discover, which was announced last month.
Discover feeds news and entertainment from 12 different companies directly to the user. Participating organizations include Warner Music Group, National Geographic, People magazine, ESPN and Vice, who enlist editors to select stories (which can include photo essays and videos) that are shared and refreshed every 24 hours.
Link to post
Share on other sites
  • Replies 299
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

This is HUGE. as a Snapchat user, this is such a great deal!!! Madonna did it again! Snapchat is right now a popular app and social network around the world.

GREAT! :D

Link to post
Share on other sites

I hope this video doesn't end up looking 'rushed'

The whole concept seems amazing....

Link to post
Share on other sites
Guest Rachelle of London

So how much time did they have to edit the video?

Madonna has had the best of the best editing the video and they most likely gave all their time to work on this Madonna project

Link to post
Share on other sites

Madonna has had the best of the best editing the video and they most likely gave all their time to work on this Madonna project

They probably split into two teams to edit the thing all throughout the night and day :drama:

Link to post
Share on other sites

It'll be her story wouldnt it?

It will be on the snap discovery...not sure it will be on M's story but who knows!

Link to post
Share on other sites

It's not gonna end up looking rushed. What Madonna video ever has?

Anyway what time! I'm readyy

You Must Love Me, Love Don't Live Here Anymore, American Life (flags)...

however, this is for the first single, definitely will not look rushed

Link to post
Share on other sites
Guest Rachelle of London

They probably split into two teams to edit the thing all throughout the night and day :drama:

They most likely do. If the dancers are rehersaing 14 hours a day imagine what the editors schedules look like. It aint gonna looked rushed, I could bet my left kidney on it

Link to post
Share on other sites

×
×
  • Create New...