akurren Posted August 18, 2011 Share Posted August 18, 2011 From Madonna.com World’s No. 1 Female Artist Joins the World’s No. 1 Vodka in Search for the Most Original Nightlife in the Universe The Smirnoff Co. today launches the next Smirnoff Nightlife Exchange Project with the audacious goal of getting 10 million people to discover, share and swap the most original nightlife experiences in 50 countries. The Smirnoff Nightlife Exchange Project is an ambitious attempt to discover the world’s most unique and interesting nightlife, culminating in one-of-a-kind experiences on the same night all over the world. This year, Madonna joins the Smirnoff Nightlife Exchange Project to find the best dancer to join her next tour. Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, places, and more creating a nightlife cocktail of unique events. The most inspiring suggestions from each region will be captured online and then exchanged with another country in November. By participating online, fans will have the chance to win a place at one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in their own city. Go to www.facebook.com/smirnoff or www.facebook.com/madonna to find out more. One of the consistent aspects in nightlife culture around the world is the importance of dance. As well as submitting ideas on what makes their country’s nightlife special, fans can enter an exclusive dance competition online. Madonna will attend one of the selected Smirnoff Nightlife Exchange Project experiences where finalists will compete in front of her for the winning spot. The winner may get the opportunity to join Madonna on her next tour as one of her dancers. “What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world and the opportunity to discover the world’s best unknown dancers,” said Madonna. “The best dancers are always in the clubs looking for the most original experience, just like Smirnoff is doing.” The Smirnoff Nightlife Exchange Project strives to showcase, mix and unite the world through unique nightlife and as such the best dancers from around the world will be highlighted for their own style and flair. The submission process for the dance competition begins today and runs until October 10th. To enter, hopefuls must submit a 60-second dance video. For details on the dance submission process and terms and conditions, visit www.smirnoff.com or www.madonna.com. Simon Burch, Global Brand Director for The Smirnoff Co., said, “Smirnoff mixes original nightlife from around the world and gives everyone the chance to be there through extraordinary, one-of-a-kind experiences. Who better to decide the best in the dance category than Madonna herself?” As the world’s number one vodka, The Smirnoff Co. has been at the heart of nightlife culture for generations and now hosts the world’s biggest spirits community on Facebook with people participating in The Smirnoff Co. events, commenting and sharing information on nightlife around the world. The 50 countries participating in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam. The Smirnoff Nightlife Exchange Project, including the exclusive dance competition, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co. More details to be released in the coming months. For updates on Madonna, please visit www.facebook.com/madonna. Read more: http://www.madonnarama.com/posts-en/2011/08/18/the-smirnoff-co-partners-with-madonna-for-the-worlds-biggest-nightlife-exchange-in-50-countries/#ixzz1VKrueE40 Link to comment Share on other sites More sharing options...
Nightshade Posted August 18, 2011 Share Posted August 18, 2011 Well, there is definitely going to be a tour next year. Link to comment Share on other sites More sharing options...
adreeyen Posted August 18, 2011 Share Posted August 18, 2011 Totally unexpected but pretty cool. Link to comment Share on other sites More sharing options...
Dannylex Posted August 18, 2011 Share Posted August 18, 2011 Well, there is definitely going to be a tour next year. This part is the most important in those news. Great! Link to comment Share on other sites More sharing options...
TOUR2008 Posted August 18, 2011 Share Posted August 18, 2011 The Smirnoff Nightlife Exchange Project, including the exclusive dance competition, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co. More details to be released in the coming months. Link to comment Share on other sites More sharing options...
Guest chatty kathy Posted August 18, 2011 Share Posted August 18, 2011 Totally unexpected but pretty cool. Dude I think she took YOUR advice weeks ago! Link to comment Share on other sites More sharing options...
Nightshade Posted August 18, 2011 Share Posted August 18, 2011 Couldn't she have picked a better vodka? Smirnoff? Ick. Link to comment Share on other sites More sharing options...
Love Spent Posted August 18, 2011 Share Posted August 18, 2011 Couldn't she have picked a better vodka? Smirnoff? Ick. Exactly. Uggh this deal is so cringey and the contest for the best dancer, really? *sighs* The only silver lining is this means she tours next year. Link to comment Share on other sites More sharing options...
Guest IJustFuctMadonna Posted August 18, 2011 Share Posted August 18, 2011 Whore Link to comment Share on other sites More sharing options...
Nikki Posted August 18, 2011 Share Posted August 18, 2011 anddddd we're complaining again.......... good ol M fans Link to comment Share on other sites More sharing options...
GimmeSomeMo Posted August 18, 2011 Share Posted August 18, 2011 anddddd we're complaining again.......... good ol M fans And an apologist defending a SMIRNOFF VODKA deal It's the CIRCLE OF LIFE Link to comment Share on other sites More sharing options...
SkyHigh76 Posted August 18, 2011 Share Posted August 18, 2011 I guess November 12th is the big day when they choose the world's best dancer.This is when Madonna should drop her new single! Release an amazing dance single to coincide with this event.It would be great promotion. Link to comment Share on other sites More sharing options...
Nikki Posted August 18, 2011 Share Posted August 18, 2011 And an apologist defending a SMIRNOFF VODKA deal It's the CIRCLE OF LIFE putting your name on cheap headphones is of course a lot more "deep" than a smirknoff deal Link to comment Share on other sites More sharing options...
GimmeSomeMo Posted August 18, 2011 Share Posted August 18, 2011 putting your name on cheap headphones is of course a lot more "deep" than a smirknoff deal Your constant Gaga obsession aside, I thought Madonna was supposed to be a lot classier than Lady Gaga. What happened to that? Link to comment Share on other sites More sharing options...
cosmic_system Posted August 18, 2011 Share Posted August 18, 2011 She's at the same level of some of her "fans" it seems. Link to comment Share on other sites More sharing options...
GimmeSomeMo Posted August 18, 2011 Share Posted August 18, 2011 She's at the same level of some of her "fans" it seems. It really seems so. Especially the ones with FAIL 'POINTED' comments. Link to comment Share on other sites More sharing options...
cosmic_system Posted August 18, 2011 Share Posted August 18, 2011 Link to comment Share on other sites More sharing options...
GimmeSomeMo Posted August 18, 2011 Share Posted August 18, 2011 What an amazing comeback She does look good though, doesn't she Link to comment Share on other sites More sharing options...
cosmic_system Posted August 18, 2011 Share Posted August 18, 2011 Yes, what an amazing hands dancer she is. Link to comment Share on other sites More sharing options...
GimmeSomeMo Posted August 18, 2011 Share Posted August 18, 2011 Yes, what an amazing hands dancer she is. I bet she can hold one mean Smirnoff bottle with those hands. Link to comment Share on other sites More sharing options...
Nixed Posted August 18, 2011 Share Posted August 18, 2011 I spotted in Topshop a Madonna True Blue 25th Anniversary shirt, and I notice that there's a Boytoy Inc/Live Nation trademark so it's safe to say that we can expect a lot more of these grassroots deals. Link to comment Share on other sites More sharing options...
Guest madgepower Posted August 18, 2011 Share Posted August 18, 2011 great idea Link to comment Share on other sites More sharing options...
Kurt420 Posted August 18, 2011 Share Posted August 18, 2011 Personal opinions aside, you'd think fans would be used to this by now....quick recap.... 2007 Live Nation 360 deal. How is this any different than her putting her name to VCR's, cars etc. in those Japanese ads in the 80's? Or Pepsi for that matter? Or any of the other 10,000 things she's endorsed over the years. Why is this an issue only fairly recently?? Furthermore, how does any of this affect her art? She's always been a "sell out" (for lack of a better term) and she's also always managed to deliver the goods. Link to comment Share on other sites More sharing options...
cosmic_system Posted August 18, 2011 Share Posted August 18, 2011 Personal opinions aside, you'd think fans would be used to this by now....quick recap.... 2007 Live Nation 360 deal. How is this any different than her putting her name to VCR's, cars etc. in those Japanese ads in the 80's? Or Pepsi for that matter? Or any of the other 10,000 things she's endorsed over the years. Why is this an issue only fairly recently?? Furthermore, how does any of this affect her art? She's always been a "sell out" (for lack of a better term) and she's also always managed to deliver the goods. This. Link to comment Share on other sites More sharing options...
Dr Lecter Posted August 18, 2011 Share Posted August 18, 2011 Fabulous Link to comment Share on other sites More sharing options...
Guest groovyguy Posted August 18, 2011 Share Posted August 18, 2011 Interesting: Terms and Conditions 6.8 Rehearsals for the Tour are provisionally due to commence in the first quarter of 2012 and the Tour is provisionally scheduled to run throughout 2012 and possibly beyond. Entrants must therefore be available to participate in the Tour for these dates if they are to be in with a chance of being chosen as the Selected Dancer. Entrants must also be aware that dates for the Tour are provisional only and are subject to change. 6.9 Countries/continents which may be included in the Tour are USA, South America, Canada, Europe, Australia and New Zealand. Entrants must however be aware that the destination countries for the Tour are not yet confirmed and are subject to change at any time. Link to comment Share on other sites More sharing options...
Lucky guy Posted August 18, 2011 Share Posted August 18, 2011 Couldn't she have picked a better vodka? Smirnoff? Ick. Smirnoff is a good brand in the UK -it's not a premium brand like Grey Goose or Belvedere but it's pretty much the standard, and has quite a good, youthful image; well known for clever ad campaigns (hence this nightlife exchange thing). I seem to remember having this discussion here before. Different brands have different meanings and levels in different territories. Link to comment Share on other sites More sharing options...
Nikki Posted August 18, 2011 Share Posted August 18, 2011 Personal opinions aside, you'd think fans would be used to this by now....quick recap.... 2007 Live Nation 360 deal. How is this any different than her putting her name to VCR's, cars etc. in those Japanese ads in the 80's? Or Pepsi for that matter? Or any of the other 10,000 things she's endorsed over the years. Why is this an issue only fairly recently?? Furthermore, how does any of this affect her art? She's always been a "sell out" (for lack of a better term) and she's also always managed to deliver the goods. of course. shes been doing this since the start. it never affected her actual work. all of a sudden its an issue. just like how M suddenly has to pamper her fans out of nowhere. ridiculous. Link to comment Share on other sites More sharing options...
Guest groovyguy Posted August 18, 2011 Share Posted August 18, 2011 Love the idea and the fact that she is going on tour again. And she remembers her dance roots and what it's like to be a struggling dancer. Link to comment Share on other sites More sharing options...
Guest Evil M Posted August 18, 2011 Share Posted August 18, 2011 For some reason I read this as The Smirfs Co. Partners with Madonna Love the idea and the fact that she is going on tour again. And she remembers her dance roots and what it's like to be a struggling dancer. She won't let us forget. Link to comment Share on other sites More sharing options...
Recommended Posts