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Madonna To Open "Hard Candy" Fitness Centers Around The World


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Madonna To Open "Hard Candy" Fitness Centers Around The World

MADONNA TO OPEN HARD CANDY FITNESS CENTERS AROUND THE WORLD - First To Open in Mexico City - Madonna To Attend Opening on November 29 - Enrollment Center Now Open For Memberships

October 25, 2010 (Mexico City) – Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world. The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area. Madonna will be visiting the gym on the 29th of November for the official launch.

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Is this for real? :confused:

http://www.madonna.com/news/title/madonna-to-open-hard-candy-fitness-centers-around-the-world

Madonna To Open "Hard Candy" Fitness Centers Around The World

MADONNA TO OPEN HARD CANDY FITNESS CENTERS AROUND THE WORLD - First To Open in Mexico City - Madonna To Attend Opening on November 29 - Enrollment Center Now Open For Memberships

October 25, 2010 (Mexico City) – Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world. The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area. Madonna will be visiting the gym on the 29th of November for the official launch.

Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work out environment should be. The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 420 clubs in 16 countries. Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia. In addition, they are currently exploring opportunities and local partnerships around the globe for facilities where fitness, fashion and entertainment create a unique member experience.“Madonna’s world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary. “Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.” stated NEV Chairman Mark Mastrov.

Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.” Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training. For membership information, visit the enrollment center at Bosque de Duraznos 47, Bosques de las Lomas or call +52 55 5245 7550.

About New Evolution (NEV) - Based in Northern California, New Evolution Ventures (NEV) has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry, both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEV professionals represent over a century of experience working in a broad sector of health, wellness, sports, entertainment and fitness and have operations and investments in over 20 countries around the world.

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it will be a niche market for sure if it's going to be called Hard Candy...

I can't believe she'll use the HARD CANDY era to be an imprint of something that will last for years...

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Ok.... a gym, fine sure why not, open one.....but HARD CANDY Fitness Center!?!? Really??!? Hard Candy!?! can they be anynore tacky...they might as well call it Shobedoo Fitness Center.

On a random note, how odd that the 1st one is in Mexico City =P

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http://www.trademarkia.com/hard-candy-fitness-77609312.html

On Thursday, November 06, 2008, a U.S. federal trademark registration was filed for HARD CANDY FITNESS. This trademark is owned by New Evolution Ventures, LLC, 3595 Mt. Diablo Blvd. Suite 300, Lafayette, CA 94549. Trademarkia.com is a free search engine of publicly available government records. Trademarkia.com is not a law firm and does not represent owners & correspondents listed on this page.

The correspondent listed for HARD CANDY FITNESS is Anthony J. Bakos II of AJB Law, 3595 MT DIABLO BLVD STE 320, LAFAYETTE CA 94549-3835 . The HARD CANDY FITNESS trademark is filed in the category of Education and Entertainment Services . The description provided to the USPTO for HARD CANDY FITNESS is Health club services, namely, providing instruction and equipment in the field of physical exercise for health and physical fitness purposes; instruction in the field of health and physical fitness.

The USPTO has given the HARD CANDY FITNESS trademark serial number of 77609312. The current federal status of this trademark filing is SECOND EXTENSION - GRANTED.

Trademarkia is the largest search engine for U.S. trademarks. Each month hundreds of trademarks around the world are filed by licensed attorneys in the Trademarkia network! You can register your trademark in 55 countries in the world through Trademarkia.

Word Mark: HARD CANDY FITNESS

Status/

Status Date: SECOND EXTENSION - GRANTED

9/13/2010

Serial Number: 77609312

Filing Date: 11/6/2008

Registration Number: NOT AVAILABLE

Registration Date: NOT AVAILABLE

Goods and Services: Health club services, namely, providing instruction and equipment in the field of physical exercise for health and physical fitness purposes; instruction in the field of health and physical fitness

Mark Description: NOT AVAILABLE

Type Of Mark: Service Mark

Published For Opposition Date: 3/31/2009

Latest Owner: New Evolution Ventures, LLC

3595 Mt. Diablo Blvd. Suite 300

Lafayette, CA 94549

Why is this contact information displayed?

Why is this contact information displayed? [Close]

The USPTO makes this data available for search by the public so that individuals can locate ownership information for intellectual property, much the same way a county might make real estate property ownership information available.

Since our website is synchronized with the USPTO data, we recommend making any data changes with the USPTO directly. Our website will auto-update when the USPTO data is updated.

You may also contact Trademarkia to make a request for the removal of your personally identifiable information or trademark data. Such requests must be made in writing and will be subject to verification of ownership. This policy allows verified trademark owners to specify: (A) that their identifiable information be masked, or (B) that their trademark pages permanently deleted from Trademarkia.com. Requests may be made directly to customer.service@trademarkia.com and every effort will be made to honor them within 48 hours.

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Mark Drawing Code: Standard Character Mark

Design Search: (NO DATA)

Register Type: Principal

Disclaimer: ("FITNESS")

Correspondent: Anthony J. Bakos II

AJB Law

3595 MT DIABLO BLVD STE 320

LAFAYETTE CA 94549-3835

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Well she is a fitness freak so it's only natural. But I think a Confessions name would've been better. Like 'Confessions on a Gym Floor'

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but i think - of all the people to open a gym and be a spokesperson for fitness - its Madonna...

I agree... nothing with MADONNA going into the FITNESS business... she's proven herself...

anyone who laughs at it has just no business sense

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Ok.... a gym, fine sure why not, open one.....but HARD CANDY Fitness Center!?!? Really??!? Hard Candy!?!

So that she can give away all unsold copies of Hard Candy to all new members? :dazed:

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But I think a Confessions name would've been better. Like 'Confessions on a Gym Floor'

I LOVE IT!!!!! :rotfl:

It will be filled with queers!!! a worldwide gay gym!!! :wow:

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Ok.... a gym, fine sure why not, open one.....but HARD CANDY Fitness Center!?!? Really??!? Hard Candy!?! can they be anynore tacky...they might as well call it Shobedoo Fitness Center.

:lmao:

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Fat Don't Live Here Anymore Fitness Centre! :dramatic:

Oh there needs to be a thread for stupid names for the gym.

Seriously, for someone who we all thinks she is a great business woman blahblah couldn't she thought that naming a gym that way would really lower the prospect of clients to just gay guys and some women. That name is just AWFUL!! as someone said, a gay sauna with that name would've made so much sense U_U

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I'll def join. She's so into fitness and organized with financials and a neat freak that I would trust being a member. And, it makes sense this is coming from her. If it is going to be a gym franchise I am sure there will be yoga/pilates classes, pools. saunas, courts, tracks, etc. Can't wait! It will probably be a fitnesshead's dream facility! :drool:

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