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Macy’s/Madonna Thread 2

TOUR2008

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http://www.ft.com/cms/s/0/30acecc4-c28c-11df-956e-00144feab49a.html

Macys credits Madonna range for online hit

By Jonathan Birchall in New York

Published: September 17 2010 16:43 | Last updated: September 17 2010 20:21

An alliance between Madonna, the pop and culture icon, and Macys, the archetypal US department store, is spearheading a long-delayed response by established US retailers to the rise of fast fashion rivals such as H&M.

Terry Lundgren, Macys chief executive, said this week that the Material Girl fashion line, designed with input from Madonna and Lourdes, her teenage daughter, had turned into a big, gigantic home run for the store chain since it was launched last month.

In spite of being named after a song released in 1985, teenage girls have flooded the brands online marketing site, which includes a blog by Lourdes, with more than 1bn page views since it was launched in early August.

Madonna previously produced a ­limited edition fashion line for H&M in the spring of 2007. Her switch to Macys, which is selling Material Girl dresses for $20 and tops for $5, is part of a wider effort by US department stores to reclaim a lost generation of teenage customers.

Traditional department stores are estimated to have lost more than $30bn in sales a year to the rise of fast fashion competitors, including H&M, Spains Zara and Mango and Los Angeles based Forever21.

JC Penney, the mid-price US department store, has opted to ally itself with the foe, with plans to launch a line of clothes next month developed with Mango. The new line, MNG by Mango, will eventually be sold in more than 600 JC Penney stores.

Mango has only 12 stores in the US, compared with more than 200 H&M outlets.

Forever21, continued its expansion this year by opening an 80,000 sq ft store in New Yorks Times Square in a former Virgin Megastore.

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Nightshade Rising Star

Nightshade

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http://www.ft.com/cms/s/0/30acecc4-c28c-11df-956e-00144feab49a.html

Macy’s credits Madonna range for online hit

By Jonathan Birchall in New York

Published: September 17 2010 16:43 | Last updated: September 17 2010 20:21

An alliance between Madonna, the pop and culture icon, and Macy’s, the archetypal US department store, is spearheading a long-delayed response by established US retailers to the rise of “fast fashion” rivals such as H&M.

Terry Lundgren, Macy’s chief executive, said this week that the Material Girl fashion line, designed with input from Madonna and Lourdes, her teenage daughter, had turned into “a big, gigantic home run” for the store chain since it was launched last month.

In spite of being named after a song released in 1985, teenage girls have flooded the brand’s online marketing site, which includes a blog by Lourdes, with more than 1bn page views since it was launched in early August.

Madonna previously produced a ­limited edition fashion line for H&M in the spring of 2007. Her switch to Macy’s, which is selling Material Girl dresses for $20 and tops for $5, is part of a wider effort by US department stores to reclaim a lost generation of teenage customers.

Traditional department stores are estimated to have lost more than $30bn in sales a year to the rise of fast fashion competitors, including H&M, Spain’s Zara and Mango and Los Angeles based Forever21.

JC Penney, the mid-price US department store, has opted to ally itself with the foe, with plans to launch a line of clothes next month developed with Mango. The new line, MNG by Mango, will eventually be sold in more than 600 JC Penney stores.

Mango has only 12 stores in the US, compared with more than 200 H&M outlets.

Forever21, continued its expansion this year by opening an 80,000 sq ft store in New York’s Times Square in a former Virgin Megastore.

Wow. 1 billion page views? That is like 4x what Perez Hilton gets in the same time frame.

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TOUR2008

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Macy’s and Madonna invite you to the Material Girl VIP party!

Join us for the hottest ticket in town as Madonna, Lola, and Taylor Momsen rock the party at Herald Square on September 22!

Be one of the first 350 customers to make a $75 Material Girl purchase beginning at store opening on 9/19 and get your V.I.P pass to this star studded dance party!

Macy’s Herald Square in Juniors on 4

Wednesday, September 22nd at 6:30pm

Macys.com

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glittercandy

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The daily news full page ad says Taylor Momsen will be there too. bottom print says "no photos or autographs" The advertisement makes it seem like its open to everyone, but i think its only for people with the passes. Maybe the public can watch from outside the ropes.

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cosmic_system

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Oh gosh stop complaining! its a tween clothing line and all about gloves & black, it would be rather odd if she'd appear in a stylish colored dress for this clothing line!

I have nothing against Madonna wearing black, I'm just sick and tired of those gloves. Ugly.

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