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4 Minutes USA Airplay: Mediabase (part 2)


Camacho

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3/17/2008 4.113M AudImps 413 spins

3/18/2008 7.292M AudImps 802 spins

3/19/2008 10.350M AudImp 1246 spins

3/20/2008 13.762M AudImp 1734 spins

3/21/2008 17.341M AudImp 2236 spins

3/22/2008 21.316M AudImp 2825 spins

3/23/2008 24.528M AudImp 3320 spins

3/24/2008 24.657M AudImp 3534 spins

3/25/2008 25.364M AudImp 3796 spins

3/26/2008 26.652M AudImp 4071 spins

3/27/2008 27.908M AudImp 4339 spins

3/28/2008 28.502M AudImp 4555 spins

3/29/2008 29.752M AudImp 4765 spins

3/30/2008 30.560M AudImp 4943 spins

POP - 133 stations (from yesterday's 132, there are around 140+)

RHYTHMIC - 38 stations (from yesterday's 38, there around 100+ max)

HOTAC - 24 stations (from yesterday's 24, there are around 110+ max)

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from botoxic

March 30, 2008

Total Spins: 5087

12 at AC

272 at HotAC

3802 at Pop

800 at Rhythmic

130 at Rhythmic AC

14 at Latin

57 at Urban

Total Impressions: 32.23 million

0.017 at AC

1.747 at HotAC

24.011 at Pop

4.545 at Rhythmic

1.573 at Rhythmic AC

0.097 at Latin

0.240 at Urban

NuStations Yesterday:

WWWQ Atlanta (P)

Hung Up - Day 14

Thu Oct 27 - 531 spins, 3.268 million impressions

After 14 days of airplay, 3364 spins, 22.729 million impressions

(+174 spins, +0.162 million impressions)

4 Minutes - Day 14

Sun Mar 30 - 709 spins, 4.4 million impressions (175 stations)

After 14 days of airplay, 5087 spins, 32.23 million impressions

(+177 spins, +0.805 million impressions)

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Guest Bad Robot

4M may potentially surpass Hung Up's airplay peak this week on the Hot 100 Airplay chart (#42). We're looking at her likely first top 40 airplay hit since 2002.

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bks at Pulse:

On the building Hot 100 Airplay chart, here's how Mariah, Madonna, Usher, Leona and Trace look with 5 days into the chart week:

No. 2 - Usher (+8.3 million)

No. 3 - Mariah (+13.7 million)

No. 18 - Leona (+9.1 million)

No. 21 - Trace (+2.5 million)

No. 44 - Madonna (+4.8 million)

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I think "Music" debuted at No. 34 on Hot 100 Airplay- its audience was 38m audience. 4M will *not* reach "Music's" BDS airplay peak of 83 million.

I was waiting for someone to say this. Everyodys is just going on about how amazing airplay hit 4min is. When its not. Only pop stations love it.

Hope it would grow some more.

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I was waiting for someone to say this. Everyodys is just going on about how amazing airplay hit 4min is. When its not. Only pop stations love it.

Hope it would grow some more.

In the end it IS a pop song.

:thumbsup:

All joking aside, it would be nice if other formats could embrace it as well and as openly.

Oh well....we'll see what Ms. Carey will be capable of when she reaches the big 5-0!

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The song is POP, and is doing amazing in the POP category.

Whoever though urban radio would ever fully embrace this has shit for brains. The few stations that have supported is an achievement in of itself.

As far as Mariah goes, she doesn't have to wait til she's 50 to see her radio support dry up, try 40.

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I was waiting for someone to say this. Everyodys is just going on about how amazing airplay hit 4min is. When its not. Only pop stations love it.

Erm, for a 50 year old woman its doing really great. Its getting played with open arms at pop. Urban dominates radio so of course we arent going to be seeing her pass 100 million like Usher or Mariah.

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what's this rate the music callouts thing Hecky?

Really fucking important. It's a great barometer of how well the song is actually doing.

Madonna has never performed well on that chart, so this is significant.

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Guest Bad Robot

Rate the Music and other call-out research are the backbone of how radio decides what to play. It is far more significant than requests and sales in terms of influence.

Usually they test three things:

-Grade the song on 1-5

-Have you heard the song before?

-Are you tired of hearing this song?

Then they segment it by demographic. The focus seems to be mainly on women of a few different age groups -- likely because research shows they are the most likely to be persuaded by radio advertising. Which is why a 50 year old woman who works in an office and never buys CDs but listens to the radio all day long is more important to radio programmers than hardcore fans who buy music all the time but mostly listen to their iPods and not the radio.

Ultimately radio stations are selling ads. They want to play the songs that keep listeners tuned in. If a song rates well here, it is more likely to get a lot of play. It's no guarantee by any means but it's the kind of data that the business world feeds off of now.

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Guest harbors
Rate the Music and other call-out research are the backbone of how radio decides what to play. It is far more significant than requests and sales in terms of influence.

Usually they test three things:

-Grade the song on 1-5

-Have you heard the song before?

-Are you tired of hearing this song?

Then they segment it by demographic. The focus seems to be mainly on women of a few different age groups -- likely because research shows they are the most likely to be persuaded by radio advertising. Which is why a 50 year old woman who works in an office and never buys CDs but listens to the radio all day long is more important to radio programmers than hardcore fans who buy music all the time but mostly listen to their iPods and not the radio.

Ultimately radio stations are selling ads. They want to play the songs that keep listeners tuned in. If a song rates well here, it is more likely to get a lot of play. It's no guarantee by any means but it's the kind of data that the business world feeds off of now.

thanks very much for the explanation. from wat u said, I assume 4 minutes is doing very well. :thumbsup:

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I was waiting for someone to say this. Everyodys is just going on about how amazing airplay hit 4min is. When its not. Only pop stations love it.

Hope it would grow some more.

Ok, but what is the peak that a song can reach on Pop? I heard about 60 m audience? So, it still has a lot to grow.

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Guest Bad Robot
Oh wow thanks guys.

So Bad Robot, this is something that all or most of the radio stations might be using?

Yes indeed!

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wbli long island has apparently removed the song. they spun it about 7 times per day last week and this week sunday 0 times and today (monday) only once so far.

please help it out- 631-955-9bli to request it.

for those who don't know- long island is the island next to new york and wbli is the biggest station there!

http://www.mmr247.com/mmrweb/AllAccess/Sta...p?c_let=WBLI-FM

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Guest boytoyville

I do rate the music for kdwb in Minneapolis. The song is number 18 on their playlis this week up from #20 the week before.

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Guest harbors

I saw this on another website

"4 minutes bullet at pop is starting to decrease significantly."

is it true?

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