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Taylor Swift And Madonna Setting The Bar For Pop Music Ticket Sales On Secondary Market It’s hard work being a superstar, but Taylor Swift has relished in her larger-than-life popularity since first breaking onto the scene in 2006. Now 25, the “Bad Blood” singer has stunned audiences across the globe on her current “1989” World Tour, which has welcomed everyone from all-girl outfit HAIM to Friends star Lisa Kudrow as guests since beginning in mid-May. And while the Reading, Pennsylvania native has dominated the secondary ticket market over the last four months, she isn’t the only pop star garnering massive demand. The ageless Madonna, who is currently on her “Rebel Heart” World Tour, also continues to draw big ticket prices for her “Rebel Heart” World Tour. It is Swift who has had the competitive edge in terms of box office success, however, as her captivating show that promises a new slew of celebrity guests at each stop has kept fans on their feet in every city. According to TiqIQ, the average secondary market price for Taylor Swift tickets on her “1989″ World Tour is $378.10. That is doubly as impressive compared to the “Rebel Heart” World Tour, as Swift has hit both stadiums and arenas while Madonna will keep her tour route strictly to arena-size venues between September and October. Stadiums typically attract lower prices on the secondary market because of their larger size and number of seats, but Swift has managed to keep high demand static across all 21 stadium shows through the end of October. Madonna does not trail far behind, however. Though her 24-show tour across North America will solely hit arenas, Madonna tickets still average $344.43 on the secondary market, just 8.9% cheaper than Swift’s U.S. and Canadian run. Madonna is proving that her iconic status still warrants successful tours, and her ability to maintain ticket sales three decades after her maiden “Like a Virgin” Tour is quite impressive. In terms of top-priced individual shows, Madonna still wears the crown. Swift recently played her most expensive show of tour at the Staples Center in Los Angeles on August 22, the second of a five-show run at the venue. That show owned a secondary market average of $725.21, 91.8% above the tour average, with a get-in price of $206. Madonna, however, will trump that ticket average for her show at MGM Grand Garden Arena in Las Vegas on October 24. The average secondary market price for Madonna tickets in Las Vegas is currently $874.57, 153.9% above the tour average and 20.5% more expensive than Swift’s Staples Center gig, and the get-in price starts at $178. Conversely, Swift has seen just one show fall below the $200 ticket average on the resale market for the “1989” World Tour compared to Madonna’s four. Madonna’s most affordable show comes on October 12 at Rexall Place in Edmonton, where tickets average $152.58 and get-in price is $39. Swift’s cheapest show was played on May 22 at Tiger Stadium in Louisiana with a ticket average of $146.12 and a $62 get-in price. The “1989” World Tour continues its North American run through October 31 with a show at Raymond James Stadium, playing 30 more shows in the U.S. and Canada over the next two months. Madonna’s “Rebel Heart” World Tour kicks off on September 9 at the Bell Centre and is slated to make stops through October 29, when the first North American leg culminates at Valley View Casino Center in San Diego. http://www.forbes.com/sites/jesselawrence/2015/08/28/taylor-swift-and-madonna-setting-the-bar-for-pop-music-ticket-sales-on-secondary-market/