Immersive technology: Who’s that girl?
2 September 2019
Madonna’s performance at the 2019 Billboard Music Awards, where she danced alongside four avatars of herself, demonstrated the potential of immersive technology in live events. Jake Bickerton meets the London-based studio that created the spectacular sequence
Madonna’s eye-catching performance at the 2019 Billboard Music Awards was, even by the Queen of Pop’s lofty standards, an attention-grabbing showpiece, with the