The White Banana Beach Club Siargao was not fond of influencers' requests to stay for free in exchange for social media coverage
April 02, 2019 01:36 PM
A resort in the Philippines has drawn both criticism and praise for its biting message urging Instagram influencers seeking comped rooms in exchange for social media posts to “actually work.”
The White Banana Beach Club on the island of Siargao’s message went viral late last month after it shared a post to Facebook making it clear that influencers who requested free accommodation in exchange for coverage were not welcome.
“We are receiving many messages regarding collaborations with influencers, Instagram influencers,” someone from the resort wrote. “We kindly would like to announce that White Banana is not interested to ‘collaborate’ with self-proclaimed ‘influencers’. And we would like to suggest to try another way to eat, drink, or sleep for free. Or try to actually work.”
The post garnered more than 11,000 likes, and many comments of support, like one user who wrote that influencers were simply freeloaders.
“If they are need of ‘influencers,’ I’m sure the resort will reach out. Until then, if you’re asking for free stuff that usually costs regular hardworking folk a pretty penny in exchange for ~~clout~~ on their artificially curated IG feed, that’s freeloading – plain and simple,” one Facebook commenter wrote.
Others, however, defended the influencers’ hustle and wrote that the resort’s decision to call them out so publicly was unnecessary.
“I am not against this post or anyone, but I wish we don’t call people names,” wrote one user who claimed to be a model who blogged on the side. “If they are an aspiring influencer, I hope we don’t kill their dreams and discourage them because of your words. Instead, let this serve as a lesson for them. And if you could, enlighten them on how to do this right.”